Home » 236 brands broke 100 million!JD 618’s cumulative order amount exceeds 343.8 billion yuan, reflecting the vigorous vitality of the consumer market and the booming momentum of the industry_stock channel_securities star

236 brands broke 100 million!JD 618’s cumulative order amount exceeds 343.8 billion yuan, reflecting the vigorous vitality of the consumer market and the booming momentum of the industry_stock channel_securities star

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(Original title: 236 brands exceeded 100 million yuan! Jingdong 618’s cumulative order amount exceeded 343.8 billion yuan, reflecting the vigorous vitality of the consumer market and the booming industry momentum)

343.8 billion! From 0:00 on June 1, 2021 to 24:00 on June 18, 2021 “Jingdong 618, 18th Anniversary Celebration” cumulative order amount exceeded 343.8 billion yuan, setting a new record. 236 brands have sold more than 100 million yuan, of which Chinese brands account for 73%.

Consumers in 92% of districts and counties and 84% of townships across the country can enjoy the “same day delivery” or “next day delivery” high-efficiency experience; consumers in more than 200 cities across the country can even experience the minute delivery service. Under the booming consumption boom, JD Logistics has achieved an accuracy rate of over 95.5% in the national average daily order volume forecast; 32-seat Asia One is fully escorted, and the daily order processing volume of smart warehouse orders has increased by more than 100% year-on-year;

JD Cloud, as a solid technical cornerstone of JD 618, increased the peak user visits per second by 152% year-on-year, and was extremely flexible to respond to the massive concurrent demand of JD 618; the cumulative number of calls to the NeuHub JD artificial intelligence open platform exceeded 163 billion times, an increase of 133% year-on-year.

JD 618 is the epitome of the Chinese consumer market that is constantly improving and expanding. Consumption return, omni-channel blooming, endless new categories, industry boosting rural revitalization and sustainable development… These trends not only show consumers’ choices and market hotspots, but also It also reveals the distinctive context of the development of the industry, showing the distinct path of JD 618 from the simple consumption attribute to the dual attributes of consumption and industry.

Consumer needs personalized and diversified JD to create the ultimate shopping experience

Consumers have an ever-increasing demand for improved quality of life, and they are becoming more and more accustomed to getting more high-quality, personalized, diversified products and ultimate service experience on JD.com.

According to data from JD Supermarket, during the 618 period of JD.com, the turnover of organic food increased by 315%, the turnover of high-end grains and oils increased by 288%, the turnover of organic miscellaneous grains increased nearly 5 times year-on-year; the turnover of blind boxes increased 6 times year-on-year, and the turnover of tooth pastes increased by 6 times year-on-year. A year-on-year increase of 300%, and the turnover of cream paper increased by 120% year-on-year.

The cumulative transaction volume of gaming mobile phones that accurately meets individual needs has increased by 5 times year-on-year. The turnover of high-end notebook computers increased by 145% year-on-year. In terms of brand performance, the turnover of ROG brand and ThinkPad high-end series increased by more than 300% year-on-year; the sales of giant screen TVs over 75 inches increased by more than 300% year-on-year; Hisense European Cup customized champion series The cumulative TV sales volume increased by more than 5 times month-on-month; the volume of fresh air conditioners increased by 7.2 times year-on-year.

Consumers are increasingly paying attention to the quality of the home environment. The transaction value of designer furniture categories from 1-18 days increased by 100% year-on-year, and the value-added furniture has gradually become a consumer trend. Among the designer furniture, Meikemeijia, Ashley, and Tongmuism became the top selling brands.

JD Beauty’s big-name hot products, Lancome’s powder water Xinqingying softening lotion has a year-on-year increase of 207%; Sulwhasoo Ziyingsheng ginseng skin care gift box has a year-on-year increase of 316%.

Jingdong luxury product KA brand performed strongly, Ferragamo’s turnover increased by 150% year-on-year, TOD’S turnover increased by 232% year-on-year, and BALLY’s turnover increased by more than 6 times year-on-year. In addition, the consumption of luxury goods has also tended to diversify. Trendy brands and designer brands have reached new sales highs. The transaction value of more than 20 designer brands has increased by more than 15 times year-on-year.

The turnover of JD’s pet smart products increased by 5 times year-on-year, the turnover of strengthened immune health care products increased by 4 times year-on-year, the turnover of pet raw meat products increased by 29 times year-on-year, and the turnover of ornamental fish increased by 20 times year-on-year.

Throughout the day on June 18, the sales volume of JD Books, culture and education increased by 10 times year-on-year. From June 1st to 18th, JD Education’s turnover increased by 143% year-on-year.

During the 618 period, under the guidance of relevant government departments, JD.com issued consumer coupons in 16 regions including Beijing, Shanghai, and Zhejiang, leveraging consumption with a 10-fold leverage effect and effectively activating the regional market.

The national tide surges and consumption returns to JD.com to become the best brand merchants

During the JD 618 period, 236 brands exceeded 100 million yuan, and Chinese brands accounted for 73%. JD 618 has become a high-quality incremental market for brand merchants.

In the early morning of the 18th, Gree, Midea, and Haier broke 100 million in 1 minute, Siemens and Xiaomi broke 100 million in 3 minutes, Little Swan broke 100 million in 10 minutes, and Hisense broke 100 million in 15 minutes.

As Generation Z has become the main force in consumption, new domestic products have been more and more popular among young people this year. Domestic mobile phone brands have attracted much attention, with the cumulative sales of Xiaomi mobile phones being the first, and the sales of realme mobile phones increased by 30 times year-on-year.

The turnover of branded smart noise-cancelling headphones increased by 300% year-on-year. Among them, the turnover of smart noise-cancelling headsets of brands such as OPPO, vivo, and Xiaomi all increased by more than 15 times year-on-year; domestic mechanical keyboards also achieved a year-on-year growth of 370%.

The domestic brands of home furnishings broke out. The turnover of more than 500 domestic brands increased by more than 3 times year-on-year. In the 10 minutes before June 18, the turnover of Jiumu increased by 200% year-on-year, the turnover of Mercury home textile increased by 180% year-on-year, and the turnover of Chint increased by 15 times year-on-year. . On June 18, the turnover of domestic sanitary wares increased by 150% year-on-year. Among them, the most popular domestic sanitary ware items were: Wrigley Guochao shower, Jiumu intelligent all-in-one 300X, and Hengjie intelligent all-in-one QI3.

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According to data from JD Supermarket, the turnover of home fragrance increased by 366% year-on-year, and the turnover of rice fields in October increased by 105% year-on-year.

At the same time, JD is the preferred platform for quality consumption, and imported goods and international brands continue to be popular among consumers. In the five minutes before June 18, iPhone turnover increased 240% year-on-year.

In this 618, JD International brought consumers more than 20,000 international big-name products from more than 100 countries. The turnover of more than 100 sub-categories increased by more than 100% year-on-year, and the sales of nearly 700 brands increased by more than 100 year-on-year. %.

On the 18th, the turnover of imported beauty gift boxes and imported electric mops increased by 207% and 85% respectively year-on-year, and the turnover of imported sanitary suits increased by more than 10 times year-on-year; the same-purchase sales on official websites directly connected to overseas stores increased by nearly 5% year-on-year. The turnover of imported supermarkets increased 16 times from the previous month; the turnover of celebrity stores increased 18 times from the previous month. The most popular overseas big names are Aitamei, Estee Lauder, A2, Nintendo, and Sulwhasoo. Among them, the turnover of Nintendo and Sulwhasoo both increased by more than 100% year-on-year.

“Debut is the pinnacle” New products, new brands, and new categories are accelerating “breaking the circle” on JD.com

During the 618 period of JD.com this year, new products, new brands and new categories emerged one after another, which promoted the “chasing up” economy, stimulated consumers’ enthusiasm for “renewal”, and allowed a large number of brand owners to join JD.com into the innovation track.

During the JD 618 period this year, more than 30,000 new brands/new stores appeared on JD Supermarket 618, and nearly 2.44 million new products were put on the shelves of JD Supermarket, including a large number of new fast-moving brands such as Yuanqi Forest, Li Ziqi, Guanyun, Sandton and Banban etc. All the brands that lead the industry and good things have opened official flagship stores in JD Supermarket.

The turnover of the high-end series of computer digital brands ROG and ThinkPad both increased by more than 300% year-on-year. At the same time, the C2M reverse customization model has become a “killer” for high-quality consumption and high-quality growth, and the turnover of computer-digital C2M-model products has increased by more than 100% year-on-year. Among them, the sales of C2M products in game books accounted for more than 55%, and the sales of desktop and monitor C2M products accounted for more than 30%; the turnover of content printers increased by 150% year-on-year.

JD.com’s new marketing IP “Special Item Z” created by JD.com for the Z generation not only meets the needs of the younger generation to buy while playing, but also driving the brand to achieve explosive growth. From June 1st to 15th, JD.com “Special Product Z” launched 15 consecutive events. Among them, the sales of Xiaomi, Lenovo, Qingyang, vivo, Runbaiyan and other brand events on the day increased by more than 200% year-on-year.

With the help of the new consumption scene after the upgrade of JD.com’s Cube, more than half of the top 100 emerging brands have doubled their turnover. Among them, the turnover of new products in the category of true wireless Bluetooth headsets increased nearly 5 times year-on-year, and the turnover of new home projectors increased by 239% year-on-year.

The overall turnover of JD.com’s own brands driven by the C2M model increased by 171% year-on-year. Among them, the turnover of a children’s table and chair made by JD.com exceeded 20 million.

During the 618 period of JD.com, JD.com’s cumulative sales of live broadcasts increased by 161% year-on-year.

JD Spike creates a large number of cost-effective products and C2M products. Among them, the sales of Fuguang Yuanqu Tea Separator Cup on JD Super Spike Day increased by 57 times from the previous month on May.

Innovative service consumption models emerge JD.com provides users with more worry-free consumption

Consumers are becoming more and more accustomed to obtaining high-quality services online. During the 618 period, Jingdong’s real estate transaction volume increased by 230% year-on-year, and more and more brand developers participated in the new digital marketing model of Jingdong 618.

The turnover of housekeeping cleaning services increased by 6.3 times year-on-year; the order volume of small maintenance packages from the Beijing-Tokyo Motor Club increased by 285% year-on-year. JD Travel and 12 airlines launched 15 pre-sale products such as blind ticket boxes during the 618 period, and the turnover increased by 28 times year-on-year; the turnover of hotel packages increased by 237% year-on-year, of which the turnover of parent-child hotels increased by more than 5 times year-on-year;

At the same time, the upsurge of healthy consumption is repeated, diversification and scene-oriented highlighting the public’s healthy lifestyle and upgrading, whether it is household stock medicines, tonic health products, medical equipment and other physical commodities, or physical examinations, medical aesthetics, dentistry, vaccines, chronic diseases Health services such as management, the degree of consumer attention and consumer demand, have increased in varying degrees.

During the 618 period, the order volume of the flower maw category increased by more than three times year-on-year, and the transaction volume of the cordyceps category increased by 150% year-on-year; the post-95 users accounted for 60% of the consumption of tonic products. Among the health products, the turnover of melatonin, vitamins/minerals, probiotics and other categories increased by 360%, 150%, and 120% respectively year-on-year; the turnover of pediatric specialty medicines in Jingdong Pharmacy increased by 350% year-on-year.

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In addition, during the 618 period, the turnover of genetic testing services increased by 23 times year-on-year, becoming the fastest growing category in health services; the turnover of dental services increased by 447% year-on-year. Among them, orthodontics, dental implants, and teeth whitening became the fastest growing category. Popular “stocking” service options.

Promote the growth of the industrial belt with industry to help the rural revitalization and JD.com

JD.com continues to support partners through open supply chains and core capabilities, promote digital transformation and upgrading of industrial belts, create an upward channel for high-quality agricultural products, and help rural revitalization.

During the 618 period of JD.com, the order volume of more than 200 industrial belts in Jingxi e-commerce increased by more than 100% from the previous month. Jingxi e-commerce has sold 300 million pieces of direct-supplied goods and 45 million catties of agricultural products from factories in the source of origin. Among them, the Shaoxing underwear industry belt in Zhejiang Province increased 10 times from the previous event, the Xiaogan Clean Paper Industry Belt in Hubei Province increased 9 times, the Henan Poultry and Egg Industry Belt increased by 29 times, and the Sichuan Vegetable and Fruit Industry Belt increased by 10 times.

In terms of single products, Ruirui Farms has sold 1.58 million eggs, Lee & Man’s bamboo pulp natural toilet paper sold 1.4 million, Shaanxi Yanliang melon sold 846,000 jin, Guangdong Feizixiao lychee sold 300,000 jin.

During the 618 period of JD.com, the sales of 5 industry belts of JD Supermarket successfully exceeded 100 million yuan. On the store hotspot list, local specialty and seasonal gourmet stores are popular with consumers. Among them, JD Fresh Chinese Specialty·Jiaxing Haining Pavilion leads the sales volume, China Specialty·Pingyao Pavilion, Fresh Bee Team Fresh Flagship Store, Yangshan Mi The Yutaoyuan specialty store occupies the best-selling list.

During the 618 period, the upstream business volume of JD Logistics’ agricultural products increased by more than 200% year-on-year. Among them, many offline merchants participated in JD 618 for the first time. JD Logistics helped them cope with big promotions calmly by providing “butler-style” integrated supply chain logistics services.

JD Smart City launched the “City Carnival·Yunshang Market” event during the 618 period, linking nearly 60 cities across the country and 7 urban characteristic industrial belts. The order volume of the industrial belts increased by 68% year-on-year, and the number of merchants in the sinking market accounted for more than 58% , While boosting the upgrading of urban industries and comprehensively boosting the revitalization of rural areas.

The JD Express version, which focuses on users in the sinking market, has seen a 25-fold increase in turnover during the 618 period and a 15-fold increase in the number of shopping users. Consumers in the sinking market prefer to buy livelihood products and health protection products such as masks.

Accelerating omni-channel integration of JD.com brings greater convenience to consumers

This JD 618, the “omnichannel” that connects online and offline scenarios, is accelerating its full bloom in the direction of all regions, all customer groups, and all categories.

JD 3C is an “omni channel” connecting online and offline scenarios. More than 15,000 JD home appliance stores broke out during the 618 period. The overall transaction volume increased by 328% year-on-year, and the transaction volume of JD Home increased by 340% year-on-year. The overall turnover of JD Computer Digital Stores increased by 145% year-on-year. The number of stores supporting offline “one-hour delivery” services exceeded 1,000, and the turnover increased by 300% year-on-year. At the same time, it helped over 5,200 platform merchants to increase their turnover by more than 100% year-on-year; With 15,000 games, the turnover of live broadcast venues increased by 100% year-on-year.

JD Super Experience Store (Hefei Store & Chongqing Store) 18-day cumulative transaction volume increased by 4 times year-on-year, and the omni-channel passenger flow exceeded 5.6 million.

The 618 promotion this year, instant consumption has become a newly emerging battlefield. “Orders placed on mobile phones and delivered to home within one hour” will elevate the user experience to a new level. The sales of JD Daojia, a subsidiary of Dada Group, increased by more than 100% year-on-year; on the day of 618, it broke a single-day record, breaking through 300 million yuan. The sales of mobile phones, digital, beauty, home appliances and other categories increased by more than 2 times year-on-year. . During JD 618, one-hour delivery was achieved in more than 1,500 counties, districts and cities.

From June 1st to 16th, the transaction volume of JD Home Furnishing’s offline channels increased by 320% year-on-year, among which the sales volume of furniture increased by more than 5 times year-on-year, the sales volume of kitchenware/home textiles/home daily use increased by more than 7 times year-on-year, and the sales volume of home improvement building materials increased year-on-year 260%. The offline channel stores are in full bloom, and offline consumers’ demand for a one-stop brand new home improvement consumer experience has soared.

JD Sports has been deeply involved in all channels. During the 618 period, all-channel business transactions increased by 5 times year-on-year. Including Shuhua, Yijian, Yipao and other brands, the omni-channel growth has exceeded 10 times, and nearly 100 brands such as the No. 9 electric car have newly opened omni-channel business.

Fully open up the digital and intelligent society supply chain capabilities to help the industry reduce costs and increase efficiency

As the hub linking consumption and supply, the supply chain continues to optimize the cost, efficiency and experience from the consumer end to the supply end, making JD 618 an important node for industrial upgrading.

During the 618 period of this year, the integration of large and medium-sized platforms in the supply chain of Jingdong Supermarket and the global marketing system has enabled the brand to realize the sales expectation of “new products and explosive products”. JD.com and Wal-Mart announced that Jingwo’s new planned October paddy field and rural love IP co-branded products, aimed at boosting the growth of brand new products, were launched online and offline simultaneously on JD.com and Wal-Mart, driving brand sales to increase by more than 200% year-on-year.

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During the 618 period, the purchase order volume of JD industrial products companies increased by more than 110% year-on-year, fully demonstrating the strong influence of JD 618 on the industrial side. High-tech industries lead the digitalization of the supply chain, and aerospace, scientific research institutions, and IT service industries have become the TOP3 industries with a year-on-year increase in the purchase transaction volume of high-tech industries. From January 1 to 18, the cumulative transaction volume of JD’s corporate purchases increased by 104% year-on-year, reducing overall procurement costs for SMEs by more than 48%.

JD Cloud, as a solid technical cornerstone of JD 618, has increased the peak user visits per second by 152% year-on-year, and has ultra-high flexibility to respond to the massive concurrent demand of JD 618; NeuHub JD artificial intelligence open platform has accumulated more than 163 billion calls during JD 618, and JD intelligent customer service Provide 7*24 hours all-weather service, with a total of more than 490 million services.

During the 618 event, nearly 210,000 people pushed the digital RMB APP sub-wallet to the JD APP. Since the first access to the digital RMB red envelope pilot in December last year, nearly 450,000 consumers have used digital RMB to spend 1.04 million times on the JD APP, with a cumulative amount of over 100 million; JD has become the preferred mainstream platform for consumers to use digital RMB to pay.

This year, JD 618 consumption orders have soared, but users in first-tier cities and remote areas can enjoy the ultimate logistics service. At present, consumers in 92% of districts and counties and 84% of townships across the country can enjoy the high-efficiency experience of “same-day delivery” and “next-day delivery”. In addition to the large-scale and time-efficient service reach, this year, the pre-sale pre-sale model innovation has again increased, covering more categories and more regions. Consumers in more than 200 cities across the country can experience after paying the final payment. The service arrived in minutes faster than usual.

The technical data behind the stable performance of JD Logistics has also been made public for the first time: in the context of the rapid increase in business order volume, the national daily average order volume forecast accuracy rate exceeds 95.5%, 32-seat Asia One is fully escorted, and intelligent warehouse order daily order processing The volume increased by more than 100% year-on-year; intelligent express vehicles were put into use on a large scale in Beijing, Shanghai, Changshu and other places, covering eight scenarios including urban communities, business parks, office buildings, apartment houses, hotels, campuses, supermarkets, and stores. Business volume increased by 24 times year-on-year!

JD Smart Supply Chain makes over 400,000 supply chain smart decisions every day, including replenishment, allocation, etc.; JD.com has realized smart supply chain collaboration with 64.3% of its self-operated suppliers, thereby effectively improving supply chain efficiency; it is based on intelligence Pre-sale of decision-making, this year JD 618 helped 200 cities achieve minute-level delivery.

Advocate responsible consumption and join hands with partners to promote sustainable development

While continuing to bring new growth drivers to the industry, JD.com has also fully opened up through the capabilities and advantages of the digital-intelligent social supply chain, working with consumers and partners to promote sustainable development.

On June 18, JD Group released the “2018-2020 Sustainability Report”, fully demonstrating the value that JD.com has continuously created for economic development, environmental friendliness, and harmonious social development by relying on the digital and intelligent social supply chain.

This year JD 618, JD Logistics has improved not only the delivery timeliness and service quality, but also the sustainable development capabilities of green, low-carbon, energy-saving and emission reduction. A total of 11.5 million recycled packaging has been used, reducing nearly 100,000 tons of disposable waste.

JD.com continues to actively fulfill its social responsibilities in assisting rural revitalization, improving social efficiency, driving high-quality consumption, facilitating the digital transformation of the real economy, and promoting supply-side structural reforms to build a more efficient and sustainable future. This year, JD 618 will reduce carbon emissions. The goal has been reached.

As the famous economist Yao Jingyuan said, in the past ten years, while selling goods, Jingdong has built a supply chain infrastructure around “commodity supply chain + logistics supply chain”. This is also a very important feature that distinguishes JD.com from other Internet companies.

Wang Wei, a professor at Renmin University of China and the University of International Business and Economics, said that the digital-intelligence social supply chain that JD is actively promoting will better serve the domestic market under the new development pattern, and will build a strong domestic market and promote consumption. At the same time, it will better promote the development of the industrial Internet, realize the interaction and docking between the industrial Internet and the consumer Internet, realize demand leads supply, supply promotes consumption, and realize the dynamic balance of mutual promotion between supply and demand at a higher level, in order to smooth the circulation of the national economy. The new international development pattern plays a greater role and contributes to building new international competitive advantages in the field of digital economy.

Be in awe and always keep your feelings! 18 days is the epitome of 18 years. This time JD 618 is firmly locked in user experience, partner growth and social value. The core of the three keywords is responsibility. Responsibility always runs through JD’s 18 years of accumulation and growth, and will continue to lead JD’s future.

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