A gym dedicated (and reserved) to women. Because yes – in the gym it can be said – men and women have different needs and goals. Thus was born the bet of Mrs Sporty, a fitness center opened in Turin at the end of 2017, in via Monginevro. Andrea Grisotti, one of the two owners, explains: «We came up with this formula for several reasons. First: there is no competition between genders. Second: ours are functional workouts, free body, without using the typical gym machines. We have designed them for the needs of our customers: lose weight, firm up, tone up, also work on balance, coordination and posture. Usually we men go to the gym to get “bigger”, if you can say so ».
The formula works. «Our customers are enthusiastic about the training formula, the technologies, the tools we use and the sessions that last half an hour, not too tiring» continues Grisotti. Then came Covid. A period that certainly did not help entrepreneurs to grow with their business. “We tried with online training, but the long periods of inactivity have changed everyone’s habits, including that of keeping fit: we were stopped for 3 months in 2020 (March, April, May), and then from the end of October 2020 to end of May 2021, and it was a blow. Today we have the GreenPass and we can only bless it, it allows us to stay open. But it is obvious that it is a further filter ». Even the most innovative ideas need normality. R. EN.
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