Home » Achille Lauro under contract for two years with Amazon

Achille Lauro under contract for two years with Amazon

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On the one hand, one of the most attentive Italian artists to opportunities for exploiting image rights. On the other hand, the first company in the world by turnover, as well as the over the top platform that is investing most in the production of original content. Achille Lauro announces that he has signed one of the most consistent overall deals in Europe with Amazon Prime, Amazon’s streaming platform. The contract kicks off with participation in the program Celebrity Hunted, available on Amazon Prime Video. For two years the artist will participate in the production of films, TV series, documentaries and formats in collaboration with Amazon Prime.

Between “Dog Years” and “Prisma”

«I had the honor of participating in the film Dog Years and the series Prism also producing soundtracks and unreleased songs. I would like to thank Nicole Morganti, Head Italian Originals Prime Video, a visionary and creative manager like few I have met. Thanks also to Francesca Bianchini who negotiated with my manager Angelo Calculli such an important contract for my artistic career », Lauro De Marinis, better known as Achille Lauro.

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Amazon’s activism on music

Amazon is investing with great determination in music, in Italy as in the rest of the planet, also to promote the music streaming platform Amazon Music. On the occasion of Prime Day, scheduled for 21 and 22 June, for example, specific Amazon Prime Day Shows were organized around the world, the most important of which involved big hits like Billie Eilish, HER and Kid Cudi. Here in Italy, on Twitch, Nuclear Tactical Penguins and Gaia performed.

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The deal with Warner

It is not the first time that the contracts signed by Achille Lauro reach the headlines. In February 2020, before the Covid-19 storm, the singer announced that he had become chief creator director of Elektra, a record label of the Warner Music group, controlled by Len Blavatnik, the owner of Dazn. A few hours after the announcement, Sony Music specified that it still has an exclusive in effect with Lauro. It came to a head only a few weeks later with the announcement of an agreement between the parties. It is also possible to discuss the artistic value of the singer who was Amadeus’ regular guest for Sanremo 2021 but, when it comes to monetizing his art through innovative formulas, the boy has few rivals in Italy. And innovative monetization formulas are everything in the music business in the days of liquid music.

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