Adopting an aggressive marketing strategy, China International Trade Corporation’s net profit in the first half of the year increased by 26%

　　China International TradeThe 2021 semi-annual report was disclosed on the evening of August 30. In the first half of the year, the company achieved revenue of 1.75 billion yuan, a year-on-year increase of 22.05%;Net profit511 million yuan, an increase of 25.59% year-on-year; basic earnings per share were 0.51 yuan.

In the first half of 2021, office leasing demand will show a pick-up trend, market activity has increased significantly, and leasing demand in industries such as finance, technology, professional services, and health has been fully released. The company said that, affected by the new supply and higher market vacancy rates, the average office rent continued to decline, but the rate of decline gradually narrowed. It is expected that the overall rent level will still face downward pressure during the year, but with the strong recovery in demand, the decline in rent is expected to be further narrowed.

According to reports, in the first half of this year, shopping mall leasing demand and consumption vitality have further improved, the daily average passenger flow of major commercial districts has increased significantly, luxury sales have rebounded strongly due to restrictions on overseas shopping, and the occupancy rate and rent of high-end and high-quality projects in core commercial districts The level maintains steady growth. The company expects that with the continued recovery of the consumer market, the occupancy rate and rent of high-end high-quality projects in the core business district will continue to maintain a relatively high level.

Due to the uncertainties and instability in the global epidemic, the demand for serviced apartment rentals rebounded slightly, and the rental demand from overseas residents was still suppressed. Given that the occupancy rate is lower than the normal level before the epidemic, the rents of serviced apartments are also under pressure to a certain extent, but there are still some high-end serviced apartment projects that have maintained relatively stable rent levels during the same period. The company expects that the high-end serviced apartment rental market will continue to be under certain pressure before the strict immigration control and testing and isolation measures are lifted.

The supply of high-end hotels in Beijing remained stable.Since the second quarter of 2021, driven by the relaxation of epidemic prevention and control policies and the gradual recovery of large-scale exhibition activities, the high-end hotel marketPerformanceGradually pick up. However, the local epidemic in July 2021 rebounded in many places, which once again impacted hotel operations. Affected by the fluctuation of the epidemic and the continued spread of the international epidemic, it will take time for the hotel industry to fully return to the right track.

The company said that by analyzing changes in the operating environment, seizing business development opportunities and adopting active marketing strategies, it achieved good operating results in the first half of this year.

Market analysts believe that in the future,China International TradeIt will continue to rely on the geographical advantages, comprehensive advantages, brand advantages, resource advantages, management advantages and innovation advantages formed over the years to continuously enhance its own competitiveness and consolidate its leading position in the market. (Hou Lihong)

(Source: China Securities Net)