Home » After the fake hamburger, synthetic fish is now arriving in Europe

After the fake hamburger, synthetic fish is now arriving in Europe

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After synthetic meat, fake fish is about to arrive on the table of European consumers. Fillets born and produced from cell cultures, perhaps belonging to fish species that are difficult to breed, or on the contrary to species that are now over-exploited and no longer sustainable. The first to think about it is the giant Nomad Foods, owner of the Findus Italia brand among others, which has just signed a collaboration agreement with the Californian start-up BlueNalu to explore the launch of fish from cell cultures in Europe, where the demand for healthy and sustainable seafood continues to grow. Europe is in fact the largest importer of fish in the world but EU citizens now consume more than three times what they produce.

The one between Nomad Foods and BlueNalu is the first agreement of its kind in Europe. According to the two companies, the goal is sustainability: by producing it in the laboratory, it is possible to safeguard the long-term availability of quality fish at affordable prices. “The food industry is in a moment of transformation – says Stéfan Descheemaeker, CEO of Nomad Foods – consumer demand for nutritious and high quality food is growing, the importance of sustainability has never been so evident and the role of technology in meeting these needs is accelerating. The revolutionary technology of BlueNalu will allow us to continue to launch innovative and very tasty fish products, good for people, good for the planet and accessible to all ».

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The Californian start-up already has agreements with other manufacturers in Asia and North America. Its technology platform, which they ensure is non-GMO, is designed to produce a wide range of seafood products and to date has focused on generally imported fish species. BlueNalu is aligned with the United Nations Sustainable Development Goals, a program to achieve a better and more sustainable future for our planet.

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