MILAN (ITALPRESS) – Allianz enriches the Allianz ULTRA health protection insurance model and launches the new communication campaign, on air from Sunday 18 April on the main television networks – with some passage already on Saturday for football advances -, ” to make Italians reflect, with elegance and great sensitivity, on the importance of protecting the health of the family “, reads a note. Allianz ULTRA Salute “is an excellent solution to address any health need, such as accidents and illnesses, even serious ones, and their consequences – continues the note -. The issue of health, delicate but certainly very much felt by Italians in this period, is addressed in the commercial in an innovative way with an emotional and elegant style, relying on a strong and universal feeling: the serenity of our loved ones comes first and, in order to continue to take care of those we love, it is also important to protect ourselves “. Roberto Felici, Head of Market Management of Allianz SpA commented: “Every day we take care of our loved ones in many ways, but we often put aside the reflection on the importance of taking care of ourselves too. A solid health insurance protection for us. guarantees the necessary resources to deal quickly and effectively with any health problem, a kind of unforeseen event that cannot be foreseen, but which can also seriously hinder family projects. Our campaign has a warm and emotional language and invites Italians to reflect precisely on the opportunity to deepen our latest innovation, Allianz ULTRA Salute, a simple, sustainable and customizable insurance proposal to protect themselves and their loved ones “. The storytelling of the commercial tells the love of a working mother who is present whenever her child needs her, even if only with a smile or a hug. But in order to continue to care for her child with serenity, she must equally take care of herself and her own health. “A reassurance guaranteed by the protection of Allianz ULTRA Health which, in the event of injury or illness, provides the resources to access the best treatments or to compensate for any reduction in family income”, the note continues. (ITALPRESS). sat / com 19-Apr-21 17:30
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