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Dhe growth-spoiled online retail industry is experiencing a real downturn for the first time in its history. Last year, industry-wide sales in Germany fell by 8.8 percent to 90.4 billion euros. The post-pandemic boom crash has caught the industry off guard. “Everyone speculated when it came to growth. Now it’s a matter of getting rid of the excess capacities,” says e-commerce expert Jochen Krisch. While some companies still have significant reserves, other traders are more affected. And finally, a threat from a completely different direction is emerging.