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An thrilling new podcast from SHEIN

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An thrilling new episode of the Kassenzone Podcast with Peter Pernot-Day from SHEIN, who talks about each historical past and present developments and explains intimately how the normal enterprise mannequin works. Included

Three fascinating factors:

Shein has been working in Germany since 2015 and has been worthwhile ever since – regardless of the low costs.

SHEIN’s low costs are additionally a results of its information and AI-powered provide chain administration. This signifies that there is no such thing as a overproduction, whereas firms like Zara or H&M destroy as much as 40% of the products they produce as a result of they can’t promote them.

SHEIN’s objective is to create a “larger engagement expertise”: Contrary to search-driven gross sales, prospects ought to come to the app, even when they do not need to purchase one thing particular.

More on the podcast…

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