Mission to Israel for Anica. The leaders of the National Association of Audiovisual and Digital Film Industries traveled to Israel with the aim of strengthening collaboration and starting new projects. The trip strongly desired by the president Anica Francesco Rutelli, by the president of the Union of Producers Benedetto Habib and supported by the Directorate General for Cinema and Audiovisual of the Italian Ministry of Culture and by the Ministry of Economic Development will end on 3 July, operated in collaboration with the Divisions of Ministry of Foreign Affairs and the Israeli Ministry of Culture and Sports.
The initiative aims to consolidate the institutional relations between Italy and Israel and has already opened, says Anica, new business opportunities between the creators of the two countries for new co-productions, for the development of film, television and digital projects, and for the application of new technologies to animation and post-production.
The agenda of meetings began with the official visit to Yad Vashem, where Rutelli was welcomed by the President of the Museum Dani Dayan, and by the Israeli Minister of Culture Chili Tropper, who presented the new tax incentive program for foreign companies that they will come to shoot in Israel and with which common priorities and objectives have been discussed, also following the recent meeting in Naples between the Ministers of Culture of the Mediterranean; Rutelli sent Tropper a message from Minister Dario Franceschini, who coordinated the work in Naples.
Then there was an interview with the directors of the main Israeli film funding funds: Israel Film Fund, The Rabinovitch Foundation for Arts, The Gesher Multicultural Film Fund, The New Fund For Cinema and TV and The Makor Foundation. Given the relevance that writing and creating original projects have for these common perspectives, the meetings with the Chairman of the Israeli Producers Association and the Writers Guild of Israel were of particular importance, as well as those with some of the major broadcasters operating in globally, such as Keshet Media Group. Of great importance was the meeting with Isaac Ben Israel (father of the Israeli Cybersecurity system) on the issues that globalization has brought with it and the challenges that digital technologies will have to face in the near future.
The Anica project in Israel has also laid the foundations for the creation of creative workshops, with the aim of facilitating and encouraging the meeting and development of original common ideas and projects, as well as the activation of exchanges, scholarships. and mentoring programs between Anica Academy and major Israeli training institutes.