Home » Apple expects supply constraints to cause $6 billion in quarterly losses, agency lowers its mobile phone shipment expectations-Apple Apple

Apple expects supply constraints to cause $6 billion in quarterly losses, agency lowers its mobile phone shipment expectations-Apple Apple

by admin

Supply constraints are hitting the global smartphone market, and the industry warns that many suppliers cannot meet the strong demand in the upcoming holiday season. Apple on Thursday announced less-than-expected earnings and revenue data.Despite this, Apple’s shipments in the third quarter continued to grow year-on-year, returning to the second place in the global smartphone shipment ranking.

access:

Apple Online Store (China)

According to the latest data released by the research organization Strategy Analytics on Friday, in the third quarter of this year, global smartphone shipments fell 10.8% year-on-year to 327.3 million units, thus ending the industry’s continued recovery in the past four quarters.

Strategy Analytics predicts that smartphone supply restrictions will continue until the first half of 2022, while lowering its expectations for Apple’s iPhone 13 shipments.

Sui Qian, Senior Director of Strategy Analytics, told China Business News reporter: “According to the expectations given by Apple, we have lowered the shipment expectations for the iPhone 13 series this year, from the initial shipment of 90 million to the current 70 million. This is mainly due to Due to the impact of chip shortages.”

Sui Qian said that supply chain constraints have affected the overall performance of Apple’s iPhone. According to Apple’s latest third-quarter financial report, iPhone sales in the quarter increased 47% year-on-year, but it was still lower than Wall Street’s expectations. This was the first time Apple’s revenue was lower than expected in the past five years.

Cook revealed in an interview after Apple’s earnings report on Thursday that the impact of supply restrictions was greater than expected, and Apple estimated that it would cause the company to lose approximately $6 billion. Cook said that the supply problem lies in the “traditional nodes” or chips from the old process, rather than the advanced processors at the core of Apple’s equipment.

See also  The Apple Vision Pro screen compresses 50 pixels into the 15 pixel area of ​​the iPhone screen - Apple Apple

Apple also said that demand for its new iPhone 13 models far exceeds its supply capacity. Apple’s chief financial officer Luca Maestri said in a conference call with analysts that due to tight supply, iPad sales in the December quarter are expected to decline year-on-year.

Nevertheless, according to Strategy Analytics data, Apple still regained the second position in global smartphone shipments with a 14% market share in the third quarter. Apple iPhone shipped 46.5 million units worldwide in the quarter, an increase of 7% year-on-year.

Strategy Analytics believes that this is mainly due to Apple’s aggressive price cuts and promotional activities, making the iPhone 12 series popular in multiple markets.

The supply chain also limits the shipments of other mobile phone manufacturers. According to Strategy Analytics, in the third quarter, Samsung’s global smartphone shipments were 69.3 million units, with a market share of 21%. Despite ranking first, shipments dropped by 14% year-on-year.

Xiaomi ranked third, with a market share of 13%. In the third quarter, global shipments were 44 million units, but it was still down 6% year-on-year. Following closely behind are OPPO and vivo, with shipments of 36.8 million and 33.6 million units respectively in the third quarter.

It is worth noting that among the major manufacturers, Honor has returned strongly with its stable performance in the Chinese market, and ranked eighth with a market share of nearly 5%; another Chinese brand TRANSSION maintained a strong momentum in Africa and India. Achieved double-digit growth and ranked sixth; Realme and Lenovo-Motorola ranked seventh and ninth respectively in shipments.

See also  best result in recent years

.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy