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Apple: iPhone sales down 24% in China

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Apple: iPhone sales down 24% in China

Apple’s iPhone sales in China fell 24% during the first six weeks of this year, dropping the company to fourth place among smartphone makers in the country, according to data provided by Counterpoint Research.

The Cupertino, California-based company lost the title of China’s best-selling smartphone maker to Vivo, a Dongguan-based company that was better able to tap into the budget market segment, Counterpoint reported .

Both companies reported declines in sales, however, as the overall market in the country saw a 7% reduction, casting a shadow on hopes of a speedy recovery.

Huawei Technologies, buoyed by momentum from its domestically produced Mate 60 Pro devices and a wave of patriotic purchases, increased its market share to 16.5% from 9.4%.

Honor Device, which split from Huawei in 2020, was the only one to show sales growth, with +2%. Apple reported a market share of 15.7%, down from 19% a year ago, according to analysts.

The iPhone has struggled to replicate its usual success in China, partly due to general market malaise. To stimulate demand, Apple launched discounts on its online store in January, and now online retailers are slashing prices by up to $180.

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