The Mauto, National Automobile Museum of Turin, hosts 16 examples of Pininfarina cars that make up the exhibition “The Shape of the Future” open to the public until 12 September 2021 on the occasion of the 90th anniversary of the Turin coachbuilder and designer. The 16 models on display not only tell the story of a company that has grown in the name of innovation and of a brand that has brought Italian design to the world. They also tell a story of men who, with their intuition and their ability to surround themselves with talents, have made a fundamental contribution to the progress of the automobile. Starting with the founder Pinin Farina, a pioneer in the evolution of style and the study of aerodynamics, which he describes as “the shape of speed”: already in 1936 he embraced the cause of modernity with the revolutionary concept of the Aprilia, for then sculpt memorable bodies such as the Cisitalia 202 and countless models for prestigious brands such as Ferrari, Lancia, Alfa Romeo, Rolls-Royce. The attitude to innovation is inherited from his son Sergio Pininfarina, who in 1972 decided to build the first Wind Tunnel in Italy in the midst of the oil crisis, making familiar words such as energy efficiency, emissions, eco-sustainability. Concepts that he would then re-propose with countless research prototypes such as the Ecos of 1978, the first electrically driven, or the CNR, awarded the Compasso d’Oro. In the 2000s it is the third generation to push on innovation. Andrea Pininfarina launches a series of research projects on the shapes and technologies of the future, such as the BlueCar electric city car and the spectacular Sintesi, with which Pininfarina is one of the very first players to explore the theme of connectivity and infotainment. The current President, Paolo Pininfarina, takes up the baton with projects that make environmental sustainability a flag, from the Nido EV and Cambiano electric concepts to the first H2 Speed hydrogen track car, up to the Battista electric hypercar, which will become a small series produced in the Pininfarina atelier in Cambiano. Benedetto Camerana, President of MAUTO, comments: “The exhibition for Pininfarina’s 90th anniversary renews MAUTO’s commitment to promoting scientific knowledge of automobile design. Celebrating the extraordinary history of the Turin brand, also exploring its future paths, for we means enhancing the great competence of our territory. Looking once again at the masterpieces present in the exhibition, and the others we exhibit permanently, I see a continuous synthesis emerging that defines the idea of a universal classicism: every car, every prototype, while responding to the needs of a historical moment and anticipating others in the making, it imposes itself on the eye for its timeless value, suspended between past and future. The exemplary case of this condition is the Cisitalia 202, a work of art industrial that since 1947 and from Turin continues to win the eyes of the world “. (ITALPRESS). jp / tvi / red 21-May-21 14:44
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