Audi confirms its presence at Fuorisalone 2022 showing the state of the art of its full electric range in different points of the city of Milan. Let’s talk about the State University and the iconic Via Montenapoleone without forgetting the Audi House of Progress in Piazza Cordusio.
And right in the “house” of the brand with the four rings until June 13, it will be possible to exchange ideas within the complex of buildings that takes the name of “The Medelan”. This historic building renovated following the highest sustainability standards is spread over 1,500 square meters. In Audi House of Progress, the automaker intends to share its reinterpretation of the planet, society and the individual. And it does so using the latest technologies, that is through visual suggestions, panels, talks and exclusive premieres.After 12 consecutive years of presence at the Fuorisalone, for this edition of the Design Week the Audi City Lab format evolves and becomes international with several appointments of sure interest
It starts on Tuesday 7 June with the presentation of “Fuoriconcorso quattro”, the unpublished publication by Guglielmo Miani, President of the MonteNapoleone Association, with whom Audi has had a partnership since 2014. With On this occasion Miani, together with Marc Lichte, Head of Design of AUDI AG will tell the contents of the book, which thanks to an exclusive iconographic material, brings to life the evolution of the quattro drive.
The second appointment includes the talk Re-generation: the future of progress. Fabrizio Longo, Audi Italia Director, will introduce exceptional guests such as Marc Lichte, Head of Design of Audi AG, Dr. Johanna Klewitz, Coordinator of Sustainability of Audi AG, moderated by Henrik Wenders, Senior Vice President Audi AG.
Denise Mathieu, Head of Diversity Management at AUDI AG, together with journalist Monica Maggioni will discuss with the photographer Sebastian Copeland, polar explorer, who has led numerous expeditions in the polar regions to photograph and film environments at risk of extinction. During the meeting, an important novelty will also be unveiled, an absolute preview for the ‘made in Italy’ interpretation of the Audi urbansphere concept.