Home » Auto, in Europe the market loses share in the summer: -24% on 2019

Auto, in Europe the market loses share in the summer: -24% on 2019

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The auto market is struggling to get back on top and if since the beginning of the year it recovers 12.7% over the same period of 2020, it instead loses 24.4% compared to January-August 2019, the period preceding the crisis induced by Covid 19. as shown by the data disclosed by Acea. To weigh on the trend of registrations in European countries there is also the semiconductor crisis which is affecting the production of cars in an increasingly serious way, causing blockages and closures in many plants and lengthening the delivery times of vehicles.

Falling summer

In the months of July and August, the Centro Studi Promotor points out, “there was a worsening that should be accentuated in the coming months” precisely due to the shortage of microchips which is causing production stoppages by many car manufacturers. Acea points out that the recovery trend in volumes recorded from March to June has in fact stopped. Compared with July and August 2020, in fact, registrations are down in Europe (with the UK and EFTA) respectively by 23.6% and 18.1% on the same period last year.

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The markets

Again with reference to 2019, from the data released by ACEA it emerges that of the 30 Western European markets only Norway, a country strongly supported by incentives for electric cars, is growing (+ 11.5%), while all the others markets are below the pre-Covid threshold, If we consider the five largest markets, it emerges that the worst result is that of Spain, which shows a decline of 33.4%, followed by the United Kingdom (27.5%), Germany (-27 %), France (-23.3%) and Italy (-20%).

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The box

From January to August, all the main manufacturers recorded increasing volumes over last year, with the exception of the Renault Group which lost 5.3% over the same period last year. Volkswagen and Stellantis, with market shares of 26 and 20% respectively, increase registrations by around 14%. Audi and Seat did well for the Germans, while for the Group led by CEO Carlos Tavares, Jeep and Lancia were the best performing brands. More than 20% of registrations on 2020 Hyundai and Toyota recover, which improve the market share by about one point. The performance of Smart within the Daimler Group should also be noted, doubling volumes over 2020.

Incentives in Italy

Italy holds up better than the other major markets compared to pre-Covid volumes thanks to the incentive policy that also supports the purchase of traditional cars, but with low CO2 emissions (from 61 and 135 grams per kilometer). The semiconductor crisis weighs on the trend in registrations. Furthermore, as Gian Primo Quagliano of the Centro Studi Promotor points out, “of the 200 million allocation to be used from 2 August for incentives for cars with traditional engines, just over 100 million remain, which should run out by October. It follows that even the situation of slight advantage of Italy compared to the rest of Western Europe will run out by the end of the year just as the semiconductor crisis will begin to bite stronger ».

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