Home » Avocado or even: money grows on trees. The fruit sponsored by the Millennials more and more green gold

Avocado or even: money grows on trees. The fruit sponsored by the Millennials more and more green gold

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Avocado, but how much do you cost me? Money doesn’t grow on trees, but green gold does. The green gold, as reported by an article in the Wall Street Journal, is precisely the avocado.
Interviewed by the financial newspaper Mark Alcock, owner of a farm shaped on 170 acres (more than 68 hectares) in South Africa, known to be the sixth largest avocado exporter in the world, admitted that he was forced to to install an infrared video surveillance system to protect his estate from criminals.

Yes, because avocado is more and more an asset that is worth more and more: thieves know this, and theft attempts are increasing.
Also Howard Blight, who grows avocados on a plot of 350 acres (approx.141 hectares) he was forced to install an electrical safety net and also to equip himself with security guards, who ensure that the green gold is not stolen.
Cases of theft of this fruit have definitely jumped over the last few years, hand in hand with the surge in its prices. Real raids by criminal gangs increasingly storm the crops, and then resell the avocados in legal markets, as noted by the ong Global Initiative Against Transnational Organized Crime.
The thefts have ballasted above all the supply of crops in South Africa: consequently, prices have risen further at the expense of European fruit companies, where the fruit is mainly exported, and where wholesale prices are 2 dollars a pound (454 grams).
Avocado aficionados won’t be surprised by these figures: 300 grams of organic avocado cost 3.50 euros.
Commenting on his estate’s electric fence, Blight said, “It sounds a bit drastic, but avocados are the green gold.”

Avocado in Italy with climate change

Fortunately, the production of this fruit is destined to grow and strengthen in Italy as well, as the same has announced Coldiretti Puglia which, in August 2020, was expressed as follows, according to the press release issued:
“With climate change they come the first crops of avocado, mango and Goji berries Made in Puglia along with many other widely consumed exotic products such as aronia berries, bananas and limes. This is what emerges from an analysis by Coldiretti Puglia on the production of tropical fruit, a phenomenon that exploded due to the effects of overheating caused by climate changes and destined to profoundly change consumption behavior in the coming years, but also the production choices of the farms themselves. “This is demonstrated by the fact that we have gone from a few hectares planted with tropical fruits to over 150 hectares with an exponential increase in recent years. The phenomenon of exotic fruit in Puglia, also driven by the commitment of many young farmers, is an example of the innovation capacity of Italian agricultural enterprises in the fruit and vegetable sector which too often is hampered by an organizational, infrastructural and diplomatic delay that prevented companies to hook the recovery in demand abroad, with a collapse in fresh fruit and vegetables exported in 2019 of 11% in quantity and 7% in value, compared to the previous year “, said Savino Muraglia, president of Coldiretti Puglia .
Coldiretti recalled that, specifically, “he comes from the area he gives central and western mountains of Mexico reaches the Pacific coasts of Central America, the avocado is a tropical fruit that has found in the climate of southern Italy a perfect habitat to adapt to ”. An article by Lifegate also told the story of the Sicilian avocado.
That said, the price of the fruit is certainly not known to be among the lowest, and this is wherever it is grown.

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Avocado: prices + 130% in the US in two years

To shed light on the upward trend in green gold prices was an article by Business Insider, which pointed out how in recent years, in the American market, avocado prices – which have become, among other things, one of the trendiest foods. especially promoted by healthy millennials – jumped a whopping 129%, with the national price of a single Hass avocado reaching $ 2.10 in 2019, almost doubling in just one year.
Business Insider explained why “This superfood” it costs so much.
There are many factors: certainly, one of the many, among the most incisive, is represented by the high costs that its cultivation requires. Grower Gus Gunderson explained, in particular, that “there are several elements that avocados require, such as water, fertilizer, pruning, pest control, protecting trees from sunlight. All these factors affect the possibility of having a cultivation characterized by a very good quality. When we decide to plant an avocado orchard, we plant trees that come from certified nurseries. And we have to book our orders years in advance ”.
All this compared, is explained in the article, by a fruit boom question.
For the uninitiated, the most important day for the avocado calendar – explains the journalist – is now there Super Bowl Sunday where an estimated 200 million pounds of avocados are consumed in America. But if you consider for a moment the resources needed to produce that amount, you can perhaps begin to understand why avocado prices are so high. According to experts, it takes 270 liters of water to grow a pound (therefore 454 grams of avocado). Thus, 200 million pounds could require up to 54 billion liters of water, which means that drought phenomena could have disastrous consequences on the avocado industry ”.
Among other things, the phenomenon of drought has characterized the California – US state where avocado is produced – for many years, so much so that the end of the drought in the Sunshine State was declared only in 2019.

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Avocado trend on Instagram, loved by health enthusiasts

At the same time, the article explains the fruit’s popularity with the healthiest lifestyle. After being considered for a long time a fatty and therefore harmful fruit, the avocado has been rehabilitated for its nutritional properties and for the presence especially good fat, i.e. monounsaturated fatty acids. (which are however also present in other foods, such as olives, nuts, and seeds).
And his rehabilitation was so huge and sponsored that just search #avocado on Instagram to understand the extent of the success of this green gold.
But if they were the same Rabobank analysts to foresee an increase in prices for the United States, due to the boom in demand, also speaking of “green gold”, the situation is confirming itself to be very different in Australia.
The boom in the production of the much-loved tropical fruit used to prepare mouthwatering toast, salads, and the famous guacamole, brought avocado prices in local markets down to just A $ 1, the equivalent of 77 US cents, two years after the record 9 Australian dollars (7 US dollars) for the summer of 2018.
The sharp decline is explained by thehuge supply of avocados in the country, which has 3 million avocado trees, half of which have been planted in the last five years alone.
So much so that John Tyas, CEO of Avocados Australia, told The Guardian that “avocado production has grown by 65% ​​on an annual basis”. At least in Australia, it is therefore possible to stock up on avocado without thinking too much about the impact on your wallet. And maybe here, if they peep, thieves won’t risk getting a good electric shock.

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