Home » BAIC Yinxiang “resurrected” the new Ruixiang brand released-IT and traffic

BAIC Yinxiang “resurrected” the new Ruixiang brand released-IT and traffic

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A few days ago, at the 2021 Chongqing Auto Show,The new car brand-Beiqi Ruixiang’s new brand was officially released, and its first SUV model-Ruixiang X5 was officially unveiled.This also means that BAIC Yinxiang gained a “new life” after undergoing bankruptcy and reorganization. BAIC Yinxiang was renamed BAIC Ruixiang, but its shareholders and subsidiaries have not changed.

In addition to the announcement of the first model-Ruixiang X5,Beiqi Ruixiang also released a new LOGO. The new LOGO adopts a metallic star shape with a hollow design in the middle. The overall look is more delicate and full of three-dimensionality.

According to data, BAIC Yinxiang is an automobile company established by Beijing Automotive Group and Chongqing Yinxiang Business Group in 2011. In March 2014, BAIC Yinxiang launched the BAIC Magic Speed ​​brand. By 2017, the annual sales of BAIC Yinxiang reached 300,000. peak.

However, with the changes in the market environment, the sales of BAIC Yinxiang plummeted in 2018, and there were problems with the capital chain. News of employees’ holidays and factory shutdowns continued to spread. Although it was backed by BAIC Group, it still failed to escape the decline of the brand. trend.

Since the announcement of the reorganization in April 2019, the approval of the draft reorganization plan by the local court in February 2021, and the launch of new products after the reorganization, this process lasted more than two years.

BAIC Ruixiang is currently a state-owned enterprise. Chongqing BAIC Yinxiang strategically restructured equity investment fund partnership (limited partnership) 1.2 billion yuan, Yinxiang Group 487 million yuan, Hechuan Transportation Company and its holding Chongqing Changhe Company for 320 million yuan and BAIC Group and its holding Chongqing Changhe Company are investing in engine and vehicle technology products from Sifang shareholders.

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According to the plan of Beiqi Ruixiang,The output this year will reach about 50,000; after the launch of the Beiqi Ruixiang X5, it will continue to launch a variety of new energy and fuel models including passenger cars and commercial vehicles.

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