“Bag, emoji packs can also compete”!
A few days ago, Beijing Gome said that from now until November 11, it will launch a challenge on the True Happy APP, and invited two big celebrities, “Little Orange Sweet Sweet” and “Host Yang Daqi”, to enter the event to create The new entertainment IP allows consumers to participate in the award-winning challenge while participating in the double eleven special feast, providing consumers with a unique entertainment and consumption feast.
For this challenge, Beijing Gome provided a bonus of 20,000 yuan for the event, and a bonus of 10,000 for each challenge. “The awards will be determined according to the number of likes of participating videos on the True Happy APP. The top 5 will receive prizes ranging from 5,000 yuan to 1,000 yuan respectively; the entry threshold for winning works is at least 50 likes to start.” If you have a good talent, you might as well come to the “True Happiness” APP to participate in the “emoji package challenge” and “boasting challenge” of Beijing Gome “Everything Is Available”. It not only cultivates your sentiment, but also wins prizes, wouldn’t it? Happy?
“Bag” “emoji” challenge is very popular
It is understood that the challenge launched by Beijing Gome on the “True Happiness” APP originated from the new upgrade and change of the “True Happiness” APP. The “True Happiness” APP is upgraded to promote the “event + list” characteristic platform and create a new interactive public welfare event IP. After the event platform was launched, it attracted 10 celebrities including pianist Lang Lang, Olympic champion Lv Xiaojun, Gong Lijiao, actors Song Yi, Jiang Yingrong, Jiang Mengjie, Zhang Xiaolong, Zhang Yi, Lu Yi, and dancer Li Xiang.
As a leading company in the retail market in Beijing, Beijing Gome also invited Internet experts “Little Orange Sweet Sweet” and “Host Yang Daqi” to launch a new event on the “True Happy” APP. “Xiaochengzitiantiantian” launches the “Braggling Challenge”, and users can participate in the competition by imitating the “Xiaochengzitiantian” and “Braggling” videos. “Everyone can participate in this challenge. Participation is very simple. First, write the word’cow’ on the paper, stick it against the wall, and then blow hard. Don’t let the paper with the word’cow’ fall. This event will end. Users can choose the satisfactory work to upload and participate in the competition according to the length of bragging.”
The “host Yang Daqi” initiated the “emoji package challenge”. Similarly, users participated in the contest by imitating the emoji package video of “host Yang Daqi”. Host Yang Daqi launched 20 emoji packs within 40 seconds. Would you like to see the emoji packs of “host Yang Daqi” such as “idiot, naughty, well-behaved, raised eyebrows, and shy”? Then go to the “True Happiness” APP, select the “Expression Pack Challenge” to participate in the challenge.
The specific process of participating in the challenge: Really Happy APP—Event—Single Tournament—Charm—Choose “Emoticon Challenge”—Entry Now—When uploading a video or note, in the “Add Category” option, please select “Charm”.
According to the current feedback data from the platform of True Happy APP, the popularity of “小橙子甜甜甜” #吹牛 challenge is 521, and the popularity of “host Yang Daqi”# emoticon challenge is 449, which is very popular and popular. Loved by users. Beijing Gome appeals to more users to actively participate in the competition and upload better video works to challenge and win awards.
Tesco’s new upgrade is everything
It is worth mentioning that recently the “True Happiness” APP has been revised for trial operation, focusing on the creation of two major sections of “Buy” + “Le”. Among them, the “Le” section focuses on competitions and lists, launches competition platforms and list functions, and focuses on content in the form of live broadcasts, short videos, and notes, aiming to create a new content social platform. This will become the source of Gome’s online traffic.
The “purchase” sector has differentiated business features with genuinely selected products and carefully selected merchants, and differentiated business capabilities of on-time delivery and flash store delivery, achieving interaction, mutual assistance and complementarity with the “le” sector, forming a closed loop of realization.
In the second half of this year, Gome launched the event-based entertainment marketing. With the Tesco upgrade of the “True Happiness” APP, not only shopping is more valuable, but the newly launched “Games” section is also dazzling.
Not only did many celebrities participate in the challenge of the event, “Really Happiness” also invited all businesses, enterprises, institutions, celebrities, and amateurs across the country to start a tens of millions of prizes challenge together. As long as you have novel and fun ideas, as long as you dare to show yourself You can join in with your talents and wisdom, and share tens of millions of bonuses together.
In the “really happy” track where everything can be raced, there are 10 tracks such as appearance, dance, life, funny, beauty, fashion, travel, national style, charm, and food. You can choose whatever you want. Whether it’s looking for beauty, emotional intelligence, funny, or craftsmanship, outfitting, or charm, you can find the type of event you are good at and show off your wonderful creativity.
“The Chinese people have a game logic, and many things need to be compared. Only when there is comparison is the symbolic meaning. The underlying logic of Gome’s’really happy’ is that it can provide everyone with a platform to improve the quality of life.” Gome founder Huang Guangyu described this .
Happy Season for all people over 1000 will return 110
In addition to the highly creative competitions, during this year’s “Double 11” period, Gome launched the “Happy Season for All” and “Gome Electric Appliances” around the six platforms of online, offline, supply chain, logistics, big data & cloud, and shared co-construction. Many heavyweight Double Eleven events such as “Carnival Party” and “National Carnival Seconds”.
Under the concept of user first, openness and sharing, Beijing Gome, which has 34 years of retail experience, has deployed Double Eleven event gameplay and marketing strategies in advance, and upgraded the sales functions of online and offline platforms. During the warm-up period of Double 11, the event “Dry goods” have attracted the attention of consumers and become people’s first choice for high-quality shopping.
In terms of the promotional efforts that consumers are paying attention to, Beijing Gome is full of sincerity, high quality and low prices have always been the “initial heart” of Beijing Gome to serve users.
For example, home appliances will be returned 110 for every 1,000 purchases, and the upper limit is 1100. Color TVs can be traded in with a 10% discount, with a maximum discount of 300 yuan. For small gifts, Sony can return hundreds of thousands, Sharp rebates 500 yuan points for purchasing designated models, and Samsung installs interest-free installments, etc. For ice wash category, Haier will return 398 for purchases over 4000, and return 598 for purchases over 6000. Siemens single product purchases and trade-in. For kitchen and bathroom, the owner’s kitchen and bathroom dishwasher is free for 30 days, with zero down payment, zero interest, and zero handling fee, and Fangtai kitchen and bathroom trade-in. Air conditioners, Gree “Shu Series” level 3 energy efficiency hang-up rebate 500 yuan shopping voucher… There are countless low-cost benefits of major brands, which can fully meet the convenience of consumers’ one-stop shopping.
At the same time, Beijing Gome also launched a blockbuster profit-giving activity, the whole network broke the low price, shopping over 1,000 will return 110, and the full set of purchases will get an iPhone 13mini; there are up to 30% off 10,000 hot products, and designated products enjoy “interest-free” In installments, upgrade China Telecom’s 5G package and give away 780-3512 yuan no-threshold electrical appliance coupons, which can be purchased directly.
It is worth mentioning that during Double 11, the “True Happiness” APP “Happy Go New Upgrade”, really selected products are really low-priced, really selected hot-selling items are sold at a minimum of 50%, and carefully selected stores are 199 minus 100 benefits. Send it wanton! There are also sections such as the fresh food carnival season and happy super value shopping for home appliances. The spikes continue to set off a storm of buying on the whole network, allowing you to bring all your favorite things home in one fell swoop on Double 11!
.