Home Business Beta Utensili, new site in Seregno Record revenues and negotiations for F1

Beta Utensili, new site in Seregno Record revenues and negotiations for F1

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Last year Beta Utensili’s strategic choice was precise and not taken for granted: betting on future growth by booking supplies and services in advance, in order to have all the resources necessary to support development. Winning decision, in light of the results, which see the Brianza group in 2021 exceed the threshold of 200 million in revenues for the first time, a 25% progress compared to last year that takes the business well beyond pre-Covid levels. «Today perhaps it seems obvious – explains the president and to Roberto Ciceri – but in the most difficult moments of the crisis, betting on a quick rebound was not at all.

Better than the market

Thanks to that approach, we are outperforming the market, which is growing but with more limited values. And we are now in a position to push the accelerator further, also taking advantage of a more favorable situation in 2022 than that of our competitors ». The market is that of professional tools, a vast area that embraces industrial maintenance (the main part of the business) but also hardware, or even workshops linked to the automotive world. Channels served by the group born in 1923 with a myriad of different references, over 20 thousand. Ranging from the small Allen wrench of a few millimeters (the best-selling reference in numerical terms) to the pneumatic screwdriver, the single item that guarantees the highest turnover.

Disposal of orders

“Over the years we have worked a lot on the organization and work flows – explains Ciceri, fourth generation entrepreneur and majority shareholder with 51% of the shares – with the result of processing orders extremely quickly: in 24 hours our measurements indicate an efficiency of 97% “. The internal organizational upgrade was accompanied by growth for external lines, with five acquisitions made in a few years, a road also used to expand the business lines. «Thanks to our experience in the racing world, we have decided to focus on the design and layout of workplaces segment, an area in which we guarantee customers a turnkey service to better organize their spaces and activities.

Negotiations with Formula 1 in progress

In this area we are also in advanced negotiations to become technical partners of a Formula 1 team: we are not interested in having a sticker on the car but rather communicating our expertise. In the specific case in the management of a workshop, that of a Formula 1 team, where maximum efficiency is required. “Next year, the group’s estimates see another double-digit progress, a trend that pushes Beta Utensili to relaunch also in terms of investments.

High margins

«Working in the high end of the range, our margins are interesting – adds the entrepreneur – but this wealth (almost 50 million net profit in four years) has always been largely reinvested in growth. The strength of the demand, unusual compared to the past, pushes us to adopt even more aggressive plans. For this reason, work will begin next year for a new 20 thousand square meter production site in Seregno, a few kilometers from our headquarters, a commitment of 18-20 million euros that from 2023 will allow us to have new spaces and more production capacity. “.

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