Home » Bitcoin & Co: It was the Crypto Super Bowl. Between Coinbase’s QR Code blitz on TV and the spot with LeBron James

Bitcoin & Co: It was the Crypto Super Bowl. Between Coinbase’s QR Code blitz on TV and the spot with LeBron James

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Bitcoin & Co: It was the Crypto Super Bowl.  Between Coinbase’s QR Code blitz on TV and the spot with LeBron James

Bitcoin as a safe haven asset to protect yourself from the winds of war? The answer is affirmative according to some economists, while enthusiasts and non-fans of the world of cryptocurrencies continue to talk about the great crypto event that took place on Sunday 13 February, on the occasion of the already mega event of the United States: that of the Super Bowl.

In the middle of a break, A colorful QR code suddenly appeared on the televisions of around 100 million American viewers: whoever framed it was directed to the website that is part of the Coinbase promotional campaign “Less talk, more Bitcoin”, or “Less words, more Bitcoin”, complete with a message:

“Those who register by February 15, 2022 (today), will receive Bitcoin (BTC) worth $ 15”.

Coinbase’s publicity stunt proved to be brilliant even if with some side effects: the message generated such massive traffic that Coinbase’s APP went haywirepractically crashing.

It must be said that, although a protagonist, Coinbase was certainly not the only ‘representative’ of the crypto world to get noticed, or rather to impose their presencewhile millions of Americans kept their eyes glued to the televisions to follow the Super Bowl, the most followed sporting event in the United States which, as it is known, corresponds to the final of the Nfl, National Football League (American football league).

Crypto spot aired in Super Bowl 2022: there is also star LeBron James

Super Bowl 2022 saw each other face off on Sunday February 13th i Los Angeles Rams e i Cincinnati Bengals in the SoFi Stadium in Los Angeles. The Los Angeles Rams won, 23-20.

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A tempting opportunity for the marketing world, the event this year saw companies active in the world of cryptocurrencies come forward to send a very specific message to the American public: “Ignore the haters and start buying.”

A courageous move, given that at least Bitcoin, which is the number one cryptocurrency in the world, is trading at a price 40% lower than the record tested in November. Again, the
Bloomberg Galaxy Crypto Indexwhich tracks the value of several cryptocurrencies, has capitulated by around 17% since the start of 2022.

On the other hand, authorities around the world, including the Securities and Exchange Commission (the Sec, the US stock exchange authority) they are trying hard to put down crypto dreams.

Given the significant obstacles, the companies in the sector found themselves forced to strive to attract new investments in Bitcoin and the like.

What better way than to woo them during the Super Bowl, leveraging among other things on FOMO (Fear of Missing Out), or fear of missing the big opportunity? A fear perhaps inflated by the excitement of the senses caused by the great sporting event?

And so here it is the Crypto.com commercial complete with basketball star LeBRon Jamestaken in an imaginary bedroom from when he was a child, that gives advice to himself version 2003:

“If you want to make history, you have to make your choices”. Message that was posted on Twitter by herself Crypto.com, with the message: “Fortune favors the brave”, that is, “luck rewards the brave”. It was another brilliant idea of ​​a cryptocurrency platform, Crypto.com precisely, based in Singapore, which thus made its debut at the Super Bowl, with the spot entitled “The Moment of Truth”or “The moment of truth”.

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But what do the analysts and experts in the sector say instead, Super Bowl and do you find ingenious aside?

Bitcoin as a hedge against Ukraine crisis?

Bitcoin as a hedge against the Ukrainian crisis, even? Yes, according to the comment of Yuya Hasegawa, a crypto market analyst at Japanese crypto exchange platform Bitbank.

“Bitcoin is defined by some as a stateless currency, and has actually performed well in the past, when there were geopolitical tensions, so we might expect some questions for those looking for un safe haven asset (or a safe haven asset) “.

However, Hasegawa continued, according to a CNBC article, “Bitcoin is became vulnerable to the volatility of the US stock market. Consequently, those who invest in Bitcoin may not feel comfortable, at least until the situation on the border between Russia and Ukraine begins to be resolved ”. And in this sense, the news a few hours ago could be positive.

From an operational standpoint, Katie Stockton, founder of Fairlead Strategies, stressed that Bitcoin’s $ 46,730 resistance level is expected to remain intact this week. The support level was identified near $ 37,360.

In any case, in a context that will soon be characterized, due to thegalloping inflation, from a cycle of Fed rate hikes – some now say up to seven times in 2022 – there aren’t many auspicious signs for tech and growth stocks and, consequently, cryptocurrencies as well.

Someone is already starting to talk about crypto winter, or rather of a bearish period of long duration, even of several months. What if the bear is already here?

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“If we are in a bear market now, that means we will see to another eight or nine months of sideways or downward movements, a factor that would still be an opportunity to get ‘tourists’ out of the market and allow real players to continue to focus on this technology ”, commented Chris King, CEO and founder of Eaglebrook Advisors.

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