Approaching a Black Friday record-breaking. Twenty-seven million Italians, two more than last year, attracted by the discounts are ready to shop on Friday 26 November. 61% will buy online, a sector where Ligurians are the most spenders. This is what emerges from the Codacons forecasts and from a study by Packlink, a startup that compares shipping services.
The growing turnover
In 2020, the total turnover was estimated at 2.5 billion euros and this year it will be higher.