Home » Bmw and Mercedes, the sales of premium brands resume the race

Bmw and Mercedes, the sales of premium brands resume the race

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The heaviest part of the pandemic and its aftermath seems to be behind us. A year after the darkest period of recent decades for German luxury car manufacturers, business seems to be booming again. BMW joined rival Mercedes-Benz in reporting record vehicle deliveries in the first quarter, driven largely by explosive demand in China. Both are also making great progress with plug-in hybrid and fully electric vehicles.

In particular, sales of BMW, Mini and Rolls-Royce vehicles increased 33.5% to 636,606 units in the quarter, the Munich-based manufacturer said in a statement. Deliveries in China nearly doubled and with the iX suv and i4 coupe launched later in the year. The company is on track to deliver over 100,000 fully electric vehicles to customers in 2021.


Sales of the Mercedes brand increased by 22% to 581,270, with Daimler’s main division seeing a 60% increase in deliveries in China. The company has received around 20,000 orders for the compact all-electric EQA and will debut three more electric vehicles this year, starting with the flagship EQS sedan next week.

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