Home » BMW’s promotional video uses other people’s privacy as a story and refuses to delete the video. The official has not responded jqknews

BMW’s promotional video uses other people’s privacy as a story and refuses to delete the video. The official has not responded jqknews

by admin

Source: Caijing NetworkAuthor: Yan Qi2022-05-28 16:35

Caijing.com Auto News on May 28, according to Whale Video, Liu Jia (pseudonym) from Changsha recently discovered that his life story was “copied” by the car brand BMW into a promotional video, the heroine’s English name, travel Liu Jia’s experience and life planning are highly overlapping, and even some of the copywriting are her original words.

Liu Jia revealed that she had indeed been interviewed and filmed by an advertising company in Shanghai commissioned by BMW, but the problem was that there was no picture of her in the final video, only her personal information was left, and the advertising company found another person. An actor replaced the shot for Liu Jia.

The advertising agency just changed the actors, and Liu Jia’s own story was completely preserved.

What Liu Jia can’t understand is that “since the actor has changed, it has nothing to do with me, but I still have to use my information and my privacy.”

After Liu Jia came to the door, the advertising company refused to delete the video, and insisted that Liu Jia had no copyright on the copy and story, but a professional lawyer said that both the advertising company and BMW had infringed, and more than one.

After the matter was fermented on the Internet, the staff of the advertising company replied that they had problems in communication, but they have been actively solving them.

At present, the BMW promotional video has been deleted. But BMW did not respond to the matter.

See also  AI industry could experience a “cold shower” next year

A person close to BMW revealed to Caijing.com: “BMW is in the process of verifying this situation. What we have determined is that it has nothing to do with the BMW brand, but the behavior of the dealers. The core reason is that the advertising company that cooperates with the dealers and the The problem of the protagonist’s communication. The first response to this matter should be the dealer’s side, because it is not a brand behavior.”

On April 8, BMW announced its first-quarter sales in China, delivering a total of 208,507 BMW and MINI cars and 2,990 BMW Motorrad motorcycles. Among them, the sales of pure electric models tripled from the same period last year, boosted by BMW iX, BMW i4, BMW iX3 and other models.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy