Wild Planet Foods, a US company operating in the US market of sustainable fish preserves, ends up in the Bolton Group network, a Milanese company that owns, among others, the Rio Mare and Palmera canned tuna brands. Bolton, which owns very popular brands in Italy such as Rio Mare, Palmera, Simmenthal, Uhu, Omino Bianco, Vetril Deox, Neutro Roberts, Borotalco and Collistar, will keep the Wild Planet name and invest in the continuous growth of the company. Bolton will support the brand’s historic positioning as the first canned fish company in the United States with a focus on sustainability. The transaction comes after the 2019 acquisition of Tri Marine, one of the world‘s leading companies in the sustainable tuna supply chain, and strengthens Bolton Group as a global player in this market. Bolton Group and Wild Planet will work together to develop a responsible supply chain of excellence. Wild Planet was founded in 2004 by Bill Carvalho, an entrepreneur in the fishing industry with 30 years of experience, and has a turnover of 120 million dollars a year.
Bolton Group, a company that produces and markets a wide range of high quality consumer goods in 146 countries, is a family multinational company with over 70 years of history, and belongs to one of the most reserved families of the Milanese entrepreneurial bourgeoisie . The group was founded by Joseph Gabriel Nissim, a Jewish businessman of Greek origin who passed away two years ago, 18 days after he turned 100. Considered a marketing pioneer, he invented advertising claims that have gone down in history, such as Rio Mare’s: “Tuna cut with a breadstick”. A highly confidential person, he worked for a long time through a Mediobanca trustee, forging a strong bond with the business lawyer Sergio Erede who will be president of the group until the end of 2016, while Nissim remained CEO until his death.
Gabriel Nissim was a founding member of the Milan Foundation for La Scala, supporter of the Franco Parenti Theater, of the Foundation for the School of the Jewish Community of Milan, of the Memorial of the Shoah in Milan and referent for Italy of the Weizmann Institute of Science. Married to Jeanne Aroesti, he had two children: Gabriele and Marina, the latter succeeding him in running the Bolton Group.
Bolton Group is an Italian family multinational company that has been producing and distributing a wide range of innovative, sustainable and quality consumer goods for over 70 years. Its portfolio, made up of some of the most popular brands in the food, home care, adhesives, body care and cosmetics categories, boasts more than 50 brands that enter the homes of 100 million families every day, over 150 countries worldwide. . Present with its product lines in large-scale distribution, perfumeries, pharmacies and specialized stores Bolton Group develops a turnover of almost 2.8 billion euros, employs 11 thousand people, in 59 offices, 16 factories, 7 research laboratories & Development and 17 fishing vessels in the world.
“We welcome Wild Planet to our family – says Marina Nissim – and we are very proud that Bill Carvalho has accepted to continue his visionary path with us”.
In turn, Bill Carvalho, president and founder of Wild Planet, does not hide his satisfaction. The common commitment to preserve our oceans and the planet for future generations is fundamental ”.