Home » Borsalino opens the first store at the airport: it is in Milan Linate

Borsalino opens the first store at the airport: it is in Milan Linate

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ALEXANDRIA. 2020 was to be the year of the turning point for Borsalino, which planned large investments. Instead, it was the year of the pandemic that forced the well-known hat factory to downsize expectations.

Fortunately, the 2021 rebound was fully captured by the company owned by Philippe Camperio (Swiss citizenship, Italian heart) which got back on track and is aiming for 2019 levels. Production is back in full swing, none of Spinetta’s employees was left at home. “We expect that at the end of the year the turnover will reach the same numbers as two years ago or maybe even something more, given that we need to take advantage of the Christmas period: it is true that our dealers around the world have already completed their purchases, but the retail outlets remain, that is, directly to the consumer ”, says the managing director Mauro Baglietto.

“The first months of this year were still problematic, then the situation was unblocked – he adds -, for our part we tried to focus on alternative formats and markets to the traditional ones”. It is useless to hide it: there were no tourists who represented a privileged catchment area for the company. «Even if then in the spring-summer there was a good return of Europeans in particular, a little less than the Americans, almost none of those from the Far East. But the Italians have made up for it well: the hat has now become a trendy item of clothing for young and very young people too ».

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Borsalino has focused on the prestige brand declined, however, in easy-to-use points of sale. Its pop-up stores (shops that pop up suddenly and in the same way cease to exist) appeared in Saint Tropez as in Montecarlo, while a boutique was inaugurated in Mykonos and in Thessaloniki the Ape Piaggio Borsalino, shop on three wheels.

The latest novelty is the inauguration of a new mono-brand boutique in the Milan-Linate airport, which has been recently restyled. «In addition to consolidating our presence in Milan, it marks the entry into the travel retail channel, that is the shops for a clientele who travels and we are very proud of it. The journey has been in Borsalino’s DNA since its foundation: since 1857 it has been telling the world about the excellence of Made in Italy », he concludes.

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