Home » Bosideng’s half-year revenue of 5.4 billion: Chengxin Guochao represents the highest market value of breaking tens of billions of dollars

Bosideng’s half-year revenue of 5.4 billion: Chengxin Guochao represents the highest market value of breaking tens of billions of dollars

by admin

Original title: Bosideng’s half-year revenue of 5.4 billion: Chengxin Guochao represents the highest market value of more than 10 billion US dollars

Lei Jianping reported on November 26

Bosideng recently announced its semi-annual report. The semi-annual report shows that for the six months ended September 30, 2021, Bosideng’s revenue was 5.39 billion yuan, an increase of 15.64% from 4.661 billion yuan in the same period last year; gross profit was 2.72 billion yuan, and the gross profit in the same period last year was 2.227 billion yuan.

For the six months ended September 30, 2021, Bosideng’s operating profit was 797 million yuan, and the operating profit for the same period last year was 666 million yuan; the profit for the period was 627 million yuan, an increase of 27.7 from the 491 million yuan for the same period last year. %.

Bosideng can be described as a typical transformation of a traditional enterprise. As a domestically made veteran brand in China, Bosideng has almost experienced various ups and downs.

Once, Bosideng, the largest down jacket brand in China, has been in a dilemma for many years in a row-a large number of young people rushed to the arms of moncler or Canadian goose and four seasons clothing brands instead of choosing this “parents” brand.

However, since 2018, Bosideng has refocused its core product down jackets, selected and optimized existing operations, and upgraded all aspects of communication, products, channels, supply chains, and operations.

The first is product optimization and innovation. For example, integrating global resources, co-developing styles with top international designers, establishing cooperation with big-name raw and auxiliary material suppliers, and cooperating with world-class scientific research institutions to make breakthroughs in product fabrics, functions and other aspects of R&D innovation.

See also  How much will the merger of Ethereum have on GPU manufacturers and transaction service providers? Ethereum_Sina Finance_Sina Network

The second is a comprehensive upgrade of channels. Upgrade the terminal image, enter mainstream channels, and expand mainstream channels such as shopping malls, fashion department stores, and core commercial pedestrian streets. For example, cooperation with core business entities such as Wanda, Yintai, SCPG, and CapitaLand.

Bosideng’s trump card moves are from the bombing of the “air” army. In order to deliver the brand information to the mainstream people in the fastest and largest scale, Bosideng chose Focus Elevator Media, which is known as the brand detonator.

Bosideng landed in Focus buildings, detonating mainstream urban crowds

Focus Elevator media reaches more than 300 million urban mainstream people every day. Urban mainstream people saw Bosideng’s black technology materials in elevators such as office buildings, opened Tmall to browse the homepage, and even made purchases before leaving get off work; through the high-frequency, obligatory, and low-disturbance advertising output form of elevator media, Bosideng has created a hot selling atmosphere.

In this year’s Double 11 event, Bosideng’s Double 11 sales reached 2.78 billion, and its GMV increased by 53% year-on-year, becoming the number one Chinese apparel brand on Tmall.

Today, Bosideng is the representative of the new wave of the country, and can even compete with the Canadian Goose.

Along with the growth in performance, Bosideng’s market value has also changed from the past downturn. The highest market value this year has exceeded 10 billion US dollars. As of now, the market value is still more than 58 billion Hong Kong dollars.

———————————————

Lei Di was founded by Lei Jianping, a senior media person. If reprinted, please indicate the source.Return to Sohu to see more

See also  The crime Hong Kong film "Border Walker" released "The Hero in Troubled Times" trailer, Ren Xianqi, Ren Dahua and other stars confronted and escalated to eliminate violence – yqqlm

Editor:

Disclaimer: The opinions of this article only represent the author himself. Sohu is an information publishing platform. Sohu only provides information storage space services.

.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy