The art of braking
This is the name of the show to discover the brake that Brembo organized at the Museum of Cultures in Milan (Mudec) from 6 to 18 September with free admission.
The exhibition: history but also a look to the future
The story of Brembo’s industrial history and iconic products, which for over sixty years has been a world leader in braking systems. Technological innovation, research in design and performance and a constant commitment to sustainability.
The exhibition is part of the artistic-cultural schedule of Mudec – Museum of Cultures, a place for dialogue around contemporary themes through the visual, performing and sound arts, design and costume. With this first exhibition project, in the spaces that once housed the industrial complex of the former Ansaldo, Brembo retraces the stages of an entrepreneurial adventure that over the years has made the historic company from Bergamo an excellence of Italian know-how, capable of combining technology and design with an eye always turned to contemporaneity and the future.
How the exhibition is organized
Through interactive installations, light design and videos, the public will be led to the discovery of shapes, materials, colors, style and evolution of the braking systems, in the characterizing elements such as: caliper, disc and pads.
A fascinating journey that starts from the origin of the company, up to the most important challenges of the future such as sustainability and electric mobility.
Brembo has always combined performance and design, making the brake a distinctive object that anticipates developments in the sector, and beyond. Within the exhibition, history and products come together in an exhibition divided into eight thematic sections (origin and birth, race, research, style, design, the world, the future) with a series of installations between past and future.
Immersive experience in motorsport
Find yourself at the center of a Formula 1 or MotoGP circuit, experience the thrill of a car and motorcycle race thanks to special tubes that recreate the sound experience of a track; “Enter” the shapes of the brake discs through cones of laser light; immerse yourself in a kinetic installation of over 300 colored brake calipers partly suspended and in continuous motion; be amazed in front of a Formula 1 monobloc caliper that, from a single piece of aluminum, is born as a real sculpture, or get lost in an “Infinity room” generated by the mirrored surface of the “Greentive” disc that creates an unexpected and infinite: the multimedia experiences with which visitors will be able to immerse themselves in the world of Brembo braking systems will be varied and numerous.
Over 60 years of success also in design
Particular attention is also given to the products that have led Brembo to win the most prestigious design awards. The company is in fact the first component manufacturer to have won the Compasso d’Oro in 2004, the oldest and most prestigious industrial design award in the world, with the carbon ceramic brake system for road cars, and in 2020 with the Formula E brake caliper. Brembo also received the Red Dot Award: Product Design 2019, the most coveted and authoritative design award in the world.