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Brembo Sensify, artificial intelligence revolutionizes the braking system

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Brembo is ready to revolutionize the braking systems sector. The Bergamo-based company presented Sensify. Available on the market from 2024, the novelty presented by Brembo combines the current offer of Brembo products, such as calipers, discs and friction materials with digital technology and artificial intelligence to create a flexible and revolutionary platform, which includes software, predictive algorithms and data management to control the braking system digitally.

Braking system ecosystem

With the debut of Brembo Sensify, the braking system is no longer a sum of parts, but becomes an ecosystem, where artificial intelligence and software play an active role, exploiting big data to improve the driver’s experience and allowing the system to be constantly updated. With Sensify, Brembo extends the boundaries of what is possible with a braking system, providing drivers with completely new opportunities to improve the road experience and customize the brake response to their driving style. Sensify offers motorists the peace of mind they are looking for ”says Daniele Schillaci, Brembo’s CEO.

Brembo Sensify, all the photos of the new braking system with artificial intelligence

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New driving pleasure and maximum safety

The name of the new Brembo braking system derives from the fusion of two words: Sense, which is a capacity with which a person perceives an external signal, a stimulus, and Simplify, which means simplicity in installing the product in harmony with the vehicle in the best possible way. This translates into two key points: driving pleasure and total safety. It is intuitive, responsive, stable, and offers the driver the performance expected when needed, combined with exceptional control.

Brembo Sensify, how it works

It combines the design of the best braking components with the integration of a digital control system and sensors that manage each wheel independently. The result is a more precise driving of the car, an increase in performance, confidence and, ultimately, a unique driving experience. Thanks to the optimized braking action on each wheel, combined with the absence of resistance between pads and discs which minimizes emissions, Sensify is a more sustainable braking solution.

Maximum integration with car manufacturers

The new system offers great flexibility for car manufacturers, simplifying integration into any electric and internal combustion engine car, from super sports cars to city cars and potentially the latest commercial vehicles.

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