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Brembo unveils artificial intelligence brakes

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«There are moments in a company – explains Daniele Schillaci, CEO of Brembo – that change the business paradigm. Today with the launch of Sensify is one of those days. The difference between Sensify and a conventional system (also of the brake-by-wire type) is the same that exists between a watch and a smartwach. We all agree that there are beautiful watches, but it is undeniable that a smartwatch offers a much broader experience ».

Commercial launch in 2024

The braking system, which will be marketed from 2024, anticipates the car of the future, connected and electric, but also the industrial positioning of Brembo, a multinational with over 11 thousand employees and over 2.2 billion in turnover.

Sensify is the first result of the «Turning Energy into Inspiration» strategy, which, launched a year ago, aims to transform Brembo into a solution provider through an evolutionary path reminiscent of that of tech companies.

It is no coincidence that the Bergamo-based company has a research center located right in Silicon Valley and invests around 6% of its turnover in research and development, employing 10% of its employees in R&D activities.

Brembo Sensify, all the photos of the new braking system with artificial intelligence

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More and more strategic software development

The digital age, electric car and assisted driving are putting pressure on the auto industry and its components. “We are facing – says Schillaci – an unprecedented challenge”. In this epochal transition, the brakes will be among the few things that will remain but an evolutionary leap must be made that allows to integrate past and future: digital and mechanical technology. And this changes the factory which turns into a production lab closer to that of computers and smartphones where software development is strategic.

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