Home » Brexit, bureaucracy crushes the export of the Italian Vineyard: -36% in January

Brexit, bureaucracy crushes the export of the Italian Vineyard: -36% in January

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“The twelve (new) constraints required only to export wine to the United Kingdom in the post-Brexit period are just the tip of the iceberg of an overdose of bureaucracy that national agri-food companies will therefore have to deal with”. The researchers of the Divulga study center thus explain the “historic collapse” of the export of Italian wine to Great Britain which in January recorded a 36% decrease. To date, however, the bureaucracy slows down the sales on foreign markets of other products such as the sweets of Balocco or the tomatoes of Cirio which seem to have suffered the most from the lockdown and look forward to reopening with confidence.

Let’s start with the wine. According to the study center, “Great Britain remains the third outlet market for Made in Italy wine, after the United States and Germany, but this year, shipments have reached the minimum of the decade”. The dossier underlines that the major problems arise from the complex documentation required starting from the labeling, even if in this case the major problems could arise in October 2022 when the new system comes into force.

The problems also affect other sectors. «We have registered an increase in shipping costs for issuing customs bills and the greater bureaucracy required. The delivery time is also worsening, on average it now takes 10 days ”, explains Alberto Balocco, president of the confectionery company. To date, however, “the greatest decline is due to the fact that we supply major coffee shops, whose stores remained closed in the first quarter of 2021”. Net of bureaucratic slowdowns, however, the end of the lockdown should allow for a consistent recovery in exports, which in the first quarter of this year fell by a third compared to the same period of 2020.

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And there are also those who bet on that market. Conserve Italia, for example, has launched a digital and television communication campaign of the Cirio brand to consolidate its penetration in that market which reaches 10% between sales in large-scale distribution and independent brands: “We are the best-selling Italian brand in the United Kingdom and the second in absolute in the category of red preserves ». Diego Pariotti, foreign commercial director of Conserve Italia, explains: “From the analysis of the data it emerges that it was precisely in the second half, when the panic effect disappeared, that Cirio products recorded the greatest growth (more than double the market ) demonstrating that a good number of unusual consumers who tried Cirio during the months of the lockdown, then reconfirmed their approval ».

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