Home Business Brunello di Montalcino, full of Italian visitors and sales boom (+ 44%)

Brunello di Montalcino, full of Italian visitors and sales boom (+ 44%)

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The key points

  • Tourism
  • The new Brunello Temple
  • Global sales up 44%

Montalcino e i wine lover international celebrations in these days with Benvenuto Brunello 2021 edition. And a signal also arrives from overseas with the fifth place in the Top 10 of world wines 2021 of Wine Spectator assigned to Brunello di Montalcino Le Chiuse 2016 by Fiorella Biondi Santi and Nicolò Magnelli (in eighth place the Piedmontese Barolo Bricco Boschis 2016 by Cavallotto).

Tourism has revived this corner of Tuscany: less Americans, British, Brazilians, Canadians, Australians; more European (German, Belgian, Dutch) and above all more Italian, as stated in a note from the Consorzio del Brunello. Tourism in Montalcino – it is known – after only a year returns to the same pre-covid levels, a flow of over 100 thousand visitors in the 4 summer months, the recovery is close to + 60% on 2020. The first day of the thirtieth Benvenuto Brunello, the Consortium that elaborated the provisional data of the Regional Statistical Service on June-September presences (excluding rentals) underlines precisely the rediscovery of the Montalcino Tuscan countryside by Italians (+ 80%).

This summer the Venetians took the place of the Brazilians, the Lombards (+ 135%) of the Americans, the Piedmontese – in place of Canadians, Australians and Danes. Well, overall, even the arrivals from old Europe, with Germany growing by 10% and ousting the United States at the top of the list of arrivals (9 thousand presences). Growth in Belgium and the Netherlands (around + 30%), as well as in Switzerland, Austria and emerging Poland, was also important, all with increases of around 60%. A positive sign also for France (+ 13%), but in the small eno-commune (6 thousand inhabitants) with a density of 1 accommodation facility for every 35 inhabitants, the new faces can be recognized above all in those arriving from Lombardy, which has almost tripled the presence (about 14 thousand), in those of Veneto, doubled, but also from Lazio (+ 31%), Emilia-Romagna (+ 75%), Piedmont (150%), always let us know by the Brunello Consortium, chaired by Fabrizio Bindocci, which gave birth to the interactive museum center of Brunello Temple made in the complex of St. Augustine gives Opera Laboratories in collaboration with the Consortium.

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Meanwhile, a new record for sales of Brunello di Montalcino – reads a note on data Valoritalia – in the first 9 months of this year, with a 44% increase compared to last year of straps delivered for bottles ready to be placed on the market. The tow of the 2 super vintages (2015 and 2016) on the world markets gives numbers with few precedents for the prince of Tuscan reds: to have better results, in fact, it is necessary to go back to 2012, while compared to the last three years the increase rises to + 48%. In total, 8 million bottles have already been placed on the market since the debut of 2016, while the 2015 is already practically sold out, with 10 million straps delivered in the last 20 months.

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