Home » Bu Xianlu, Vice President of Cisco Greater China: Digital Transformation of the Whole Industry Accelerates Network Security’s Important Responsibility_企业

Bu Xianlu, Vice President of Cisco Greater China: Digital Transformation of the Whole Industry Accelerates Network Security’s Important Responsibility_企业

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Original title: Bu Xianlu, vice president of Cisco Greater China: The digital transformation of the entire industry accelerates network security.

On September 26, the 2021 World Internet Conference Wuzhen Summit opened. At the opening ceremony, Cisco’s Chairman and CEO Rodrike said in his speech, “As we begin to slowly get rid of the impact of the epidemic, the government, enterprises, academia, and all of us have united to find solutions to the world’s problems. Important. Cisco regards digital development as an opportunity for economic growth, improving government work, and improving people’s lives. Cisco is committed to building a more beautiful, fair and inclusive future. This vision is in line with this conference to build a community with a shared future in cyberspace. ‘The theme coincides with each other.”

In recent years, Cisco is also actively pursuing transformation, from its early hardware business to software and cloud business. In the fourth quarter of Cisco’s fiscal 2021 financial report, revenue and net profit have shown a good year-on-year growth rate.

It is worth noting that the epidemic has accelerated the development of global digitalization, but with it, the problem of network security has become increasingly prominent. What opportunities and challenges does the cybersecurity industry face in the global development process? What are the development trends of the industry? At noon on September 26, a reporter from “Daily Business News” (hereinafter referred to as NBD) interviewed Bu Xianlu, vice president of Cisco Greater China, who was invited to participate in this Internet conference.

NBD:From the development of the Industrial Internet to the Industrial Internet, during our visits and surveys in recent years, we have found that more and more companies are stepping up their efforts to deploy digitalization and intelligence. Of course, in the process of transformation, network security issues have also become prominent. How do you look at the current development stage of the Internet and network security industry?

Bu Xianlu:Combining Cisco’s practice at home and abroad, we see three very obvious trends. First, the digitalization process and digital transformation are accelerating. Its representative technologies include cloud computing, big data, Internet of Things, artificial intelligence and quantum computing, etc., which have greatly promoted economic development and social progress, but also brought many new ones. Risk exposure.

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Second, the epidemic has further accelerated digital transformation, and it has also brought more security threats and challenges. During the epidemic, attacks on distance education and telecommuting increased by 60%.

Third, attacks and threats have become more and more professional and more complex, and the driving force of economic interests has become more and more obvious. For enterprises and customers, of course they are facing greater challenges.

NBD:Therefore, digitization is also a double-edged sword. While bringing social and economic development, network security issues have also been exposed?

Bu Xianlu:Everything has two sides. To deal with this new type of threats and challenges, I think there are several aspects that the industry should work together:

First of all, international cooperation is a very important aspect. The Internet knows no borders and it is difficult to track where attacks and threats come from. To cope with this borderless challenge, international cooperation must be adopted to jointly build a community of shared future in cyberspace.

Secondly, at the level of the cyber security industry, everyone must continue to accelerate technological progress to create borderless, zero-trust, and end-to-end solutions to ensure that any customer can safely and efficiently access any application on any device and at any time.

NBD:Specifically, which aspect of network security issues do you think are more prominent now?

Bu Xianlu:Representative attacks include ransomware, DDOS denial of service attacks and APT attacks. In particular, the losses caused by attacks on infrastructure and facilities, including attacks on power systems, energy pipeline systems, and medical facilities, have brought great challenges to everyone’s lives and the operation of society.

There are also cyber attacks against companies. For example, whether it is a manufacturing, financial, or Internet industry company, any industry with a large amount of important customer information may face large-scale data leakage or business suspension caused by blackmail.

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Therefore, in the post-epidemic era, quickly recovering the economy, ensuring business continuity, and maintaining global operations are all challenges for companies to deal with. In order to ensure the continuity of the global business and the smooth supply chain of some domestic and foreign multinational companies, Cisco has provided a complete end-to-end solution through globalization to ensure customers’ global operations and continuous production.

Cyber ​​security “escorts” digital transformation

NBD:We know that the epidemic has accelerated the global digitalization process, so in this round of digitalization, what layout has Cisco made in the field of network security?

Bu Xianlu:We are doing about three aspects: the first one is for local customers. Cisco has been rooted in China for nearly 30 years. It has established the world‘s second largest R&D center and service center in China to provide localized support and corresponding services for Chinese companies. And solutions.

The second aspect is to come in. With the implementation of the Foreign Investment Law, more and more multinational companies have come to China to expand their business. Our cyber security business also provides landing support for multinational companies to enter China.

The third aspect is going global. There are many leading domestic companies who hope to expand their business globally, including the “Belt and Road”, Guangdong-Hong Kong-Macao Greater Bay Area, ASEAN and other directions. When companies go to sea, they must meet some foreign standards and some local compliance requirements, as well as our domestic standards and requirements. Thanks to Cisco’s global operation foundation and practice, we can help them promote global expansion.

In these three directions, we all play an increasingly important role.

NBD:You just mentioned that different countries have different thresholds and standards for cyber security. How do you see the differences in standards and thresholds in the field of cyber security?

Bu Xianlu:This is a process where everyone explores and evolves together. In this process, because everyone is learning, exploring and practicing. What can be done at this time is to maintain an open mind and learn from each other with the concept of tolerance.

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NBD:Compared with foreign countries, how do you think about the current development of China’s cyber security industry?

Bu Xianlu:It is a very good idea to build a community with a shared future in cyberspace. China’s digital transformation is accelerating, and network security is the foundation of escort. We can see that China has many corresponding practices and concepts. In the cyber security industry and ecosystem, everyone is very active in contributing their wisdom and strength.

In the development process of the Internet and digital technology, network security should be matched with them. At present, China’s Internet, science and technology are still in the process of continuous development and exploration, and they have maintained rapid development. Therefore, network security is also an important task. On our shoulders, we must also keep pace with the times.

NBD:The network security industry is still in a period of constant change and development. Cisco implements a localization strategy. How to maintain technological innovation?

Bu Xianlu:Cisco has invested in a large local R&D center in China to serve global customers based on local needs. A large number of Internet companies and technology companies with the highest global rankings have emerged in China, which can well reflect local and global needs. We have very in-depth communication and cooperation with them. In the process of communication and cooperation, we need a local R&D center. On the one hand, as a part of Cisco’s global R&D center, it also shoulders a very important mission, which is to serve local customers well. , To solve some practical needs for them. In the process of service, we found that the innovation capabilities of Chinese companies are leading in the world, and many fresh ideas and needs come from some top local customers. In the process of cooperating with them and in-depth cooperation, we also Will continue to increase investment in innovation, forming a virtuous circle.

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