China News Service, July 31. According to the website of the National Bureau of Statistics, Zhang Peng, a senior statistician from the Department of Social Sciences and Humanities of the National Bureau of Statistics, interpreted the operating income data of cultural and related industries in the first half of the country in the first half of the Sustained and stable recovery, accelerated release of cultural consumption potential, and enhanced leading role of new cultural business formats. In the first half of the year, my country’s cultural and related industries showed a good development trend, and the operating income of cultural enterprises maintained rapid growth.
In the first half of the year, cultural and related industrial enterprises above designated size (hereinafter referred to as “cultural enterprises”) achieved operating income of 5,438 trillion yuan, an increase of 30.4% over the same period of the previous year, an increase of 22.4% over the first half of 2019, and an average increase of 10.6% over the two years; The two-year average growth rate was 0.6 percentage points faster than the first quarter and 2.7 percentage points faster than the growth rate in the first half of 2019. The overall momentum of the development of cultural enterprises continues to improve, and the foundation for restoration has been further consolidated and strengthened.
The two-year average growth rate of operating income of the five major industries was faster than that in the first half of 2019. From the perspective of operating income, the overall development of cultural and related industries in the first half of the year has returned to the level before the epidemic, and most industries are even better than the level before the epidemic. Among the 9 industries in the culture and related industries, the four industries, including creative design services, content creation and production, cultural consumer terminal production, and cultural equipment production, have two-year average growth rates of 17.4%, 11.8%, 11.5%, and 6.4%, respectively, compared with 2019. The growth rate in the first half of the year accelerated by 5.0, 2.0, 4.5, and 1.1 percentage points; cultural auxiliary production and intermediary services have shifted from a 2.0% decline in the first half of 2019 to a two-year average growth of 4.4%. The cultural, entertainment and leisure services most severely affected by the epidemic continued the strong rebound in the first quarter, increasing by 78.9% over the same period of the previous year. The two-year average growth rate dropped by 4.3%, and the decline narrowed by 4.9 percentage points from the first quarter.
The new cultural business format leads the development of the industry. From the perspective of cultural and related industries, the new “Internet + culture” business models such as animation games, live video broadcasting, and digital publishing have maintained a strong growth momentum. In the first half of the year, the 16 industry sub-categories with obvious characteristics of new cultural business types achieved operating income of 1,820.4 billion yuan, an increase of 32.9% over the same period of the previous year, accounting for 33.5% of the total operating income of cultural enterprises, an increase of 0.6% over the same period of the previous year ; The two-year average growth rate is 25.3%, which is 14.7 percentage points higher than the national average level of cultural enterprises. Among them, Internet advertising services, manufacturing of intelligent unmanned aerial vehicles for entertainment, and manufacturing of wearable intelligent cultural equipment have an average growth rate of more than 30% in two years.
The regional development of cultural industries has expanded and improved in quality. In the first half of the year, the operating income of cultural enterprises in 31 regions across the country achieved a positive year-on-year growth; 27 regions achieved a positive growth rate in two years, an increase of 2 regions compared to the first quarter; the two-year average growth rate in 22 regions was faster than that in 2019 In the first half of the year, there is an increase of 1 area over the first quarter. From a regional perspective, the eastern region achieved operating income of 4,165.8 billion yuan, a year-on-year increase of 31.5%, an average increase of 11.0% in two years; the proportion of the country was 76.6%, an increase of 0.6% over the same period last year.
In the next stage, as my country’s economic operation is steadily strengthened and stabilized, the supply and demand potential of the cultural market is steadily released, and cultural and related industries are expected to maintain a positive development trend.
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