Home Business BYD: Revenue in the first half of the year increased by 50% year-on-year, and will release high-end brands at the end of the year_ 东方 Fortune.com

BYD: Revenue in the first half of the year increased by 50% year-on-year, and will release high-end brands at the end of the year_ 东方 Fortune.com

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In the evening of August 27,BYD(002594) released the first half of the financial report. The report shows,BYDAchieved in the first half of the yearOperating income90.885 billion yuan, a year-on-year increase of 50%; return to the motherNet profit1.174 billion yuan.

A reporter from China Securities News learned thatBYDThe high-end brand will be released at the end of the year, and the first model is expected to be unveiled next year.

Multi-sectors go hand in hand

In the first half of this year, new energyAutomobile industryTo achieve rapid development. According to data from the China Automobile Association, sales of new energy vehicles in the first half of the year reached 1.206 million, a year-on-year increase of two times. In a favorable environment, BYD’s new energy vehicle sales have also achieved breakthroughs. The cumulative sales in the first half of the year were 1,54579 units, an increase of 154.76% year-on-year; the sales volume in July was 50,492 units, an increase of 234.38% year-on-year, a rapid increase. At the same time, in May, BYD’s one millionth new energy vehicle rolled off the assembly line, becoming the first Chinese brand to enter the “Million Vehicles Club” of new energy vehicles.

In terms of new energy passenger vehicles, in July, the cumulative sales of the company’s flagship model Han, the first anniversary of its launch, exceeded 100,000, continuing to lead the Chinese branded medium and large sedan market. In addition, Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i based on the DM-i super hybrid platform have been listed one after another. Data show that DM-i has driven the sales of DM models to a significant increase. In June, 20,100 DM models were sold, a year-on-year increase of 536.7%; in July, 25061 DM models were sold, a year-on-year increase of 650.6%.

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While achieving good results in China, BYD is also actively promoting passenger cars to go overseas. In June, BYD’s first batch of 100 Tang EVs was assembled in Shanghai and officially set sail to Norway. By the end of 2021, BYD plans to deliver 1,500 Tang EVs to Norway. This is an important step for BYD in overseas markets.

In terms of new energy commercial vehicles, BYD promotes the development of green public transportation in China, further consolidating the public transportation market in Jiangsu, Guangdong, Zhejiang, Xinjiang, Tibet and other places. Overseas, it has won a large number of orders from Britain, Colombia and other countries, and has successively exported pure electric commercial vehicles to Japan, New Zealand, Germany, Sweden and other countries.

In terms of electronic business, the relevant person in charge of BYD said that the company continues to deepen strategic cooperation with major customers at home and abroad, and its market share has further increased, and its business scale has reached a new high during the same period; it has continued to increase R&D investment and continuously cut into new market areas for the company’s business. Develop and reserve new potential energy.

The advantages of the whole industry chain are highlighted

The person in charge of BYD stated that BYD is now presenting itself to the public with a better brand image, stronger product competitiveness, and updated market competition outlook. Relying on the advantages of the entire industry chain, BYD has formed a positive market cycle of “product improvement, technology improvement, and brand improvement”.

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In terms of products, BYD has a wide range of product types and a diversified product structure. At the same time, BYD continues to develop the high-end product market. At present, BYD’s two high-end models, Han and Tang, are leading in sales, and both have a firm foothold in the high-end market and have been recognized by the market.

Technically, BYD is a rare company in the industry that has mastered core technologies such as batteries, motors, electronic controls, and chips. Nowadays, new energy has become a tuyere and track. BYD has brought innovative industry blade batteries, e-platform 3.0, DM-i super hybrid technology, IGBT chips, etc., and is open to the industry for sharing, and continues to deepen on the basis of technological advantages. Open and innovative advantages.

In terms of brands, data monitored by Wilson, a digital application service provider for the automotive industry, show that from January to July 2021, BYD’s average bicycle price has reached 151,800 yuan, which is a leading position in China.

It is reported that BYD will release a high-end brand at the end of the year, and its first model is expected to be unveiled next year. The release of new models is expected to further broaden BYD’s coverage in the high-end market.

(Source: China Securities Network)

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