Home » Car Design Awards 2024, BMW, Volvo and Kia win the Oscars

Car Design Awards 2024, BMW, Volvo and Kia win the Oscars

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Car Design Awards 2024, BMW, Volvo and Kia win the Oscars

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For forty years, the Car Design Awards established by the magazine Auto&Design has assigned Oscars to the design teams that contribute most to the evolution of automotive style, evaluating a shortlist of ten finalist projects in the categories of concept cars, series cars and transversality of stylistic language for the entire range of a brand.

BMW Vision Neue Klasse, reinvents the design of the brand

The jury of the automotive design Oscar, a highly competitive and constantly evolving sector which in recent years has increasingly placed sustainability and future mobility at the center of attention, awarded the victory in the Concept Cars section to the BMW design team for the Vision Neue Klasse project which anticipates the fundamental design canons of the German company’s models that will arrive from 2025, but maintaining the brand’s unmistakable style elements.

The BMW team preceded, in order, those of Mazda for Iconic Sp and Mercedes for Vision One-Eleven.

Volvo Ex30, simple and practical, but luxurious

In the Production Cars sector, the Volvo Style Center established itself with the Ex30, awarded for its successful exterior and spacious interior. A small SUV with a strong sense of luxury, characterized by the typical Volvo design language: simple, ecological, practical, but also capable of bringing a feeling of freshness with its characteristic Scandinavian design, albeit new. Behind the Ex30 were the Alfa Romeo 33 Stradale and Lamborghini Revuelto hypercars.

Kia, radical renewal

Kia took the first step of the podium in the section that considers the evolution of a brand’s stylistic language and its coherent application across the entire range, due to the non-conformist approach of the Opposite United philosophy which has generated models that break the mold of parameters consolidated aesthetics with new and modern formal canons. In second and third place in this section were the design teams of Toyota and BMW respectively.

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