At Stellantis, CEO Carlos Tavares is defining a ten-year plan to support the growth of each of its 14 brands. This was announced by Tavares himself during an event organized by Automotive News, reiterating the intention to relaunch brands such as Alfa Romeo and Lancia, but also DS. “We are working to offer a 10-year perspective to every brand manager, in terms of planning as well as financing”, adding more “We love all of our associated brands and don’t kill what you love. And if you love them, always give them a chance.
A challenge for all the brands of the group
How many brands are there that will have a 10-year loan to organize their growth? “We will see this – explained Tavares – it will depend on them. If they succeed, we will applaud them, If they lose, we will see what to do ”. However, it will be necessary to wait a few months to get more details on the matter since the top manager of Stellantis intends to present the new group industrial plan at the end of the year. “We need new strategies. But since we are starting from a crisis right now, we will take all the time necessary to prepare a great strategic plan for the long term “
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The new programs of the group brand by brand
According to Tavares, Stellantis “represents the perfect combination between the strength of historic car manufacturers and the open and flexible mentality of a team that focuses on the future and on drastic changes and courageous decisions”. In any case, before the presentation of the new programmatic plan which, as mentioned, is scheduled for the end of the year, Tavares himself explained that “there will be announcements on various initiatives that we are negotiating and implementing with some partners who will become part of the our team for the next 10 years “.