News Background:
“It was promised to return 10 yuan in cash for good reviews, but only 10 yuan coupons were returned.” Recently, an online shopping consumer thought that he was deceived after being induced by a businessman, and found an e-commerce platform to defend his rights. The platform’s customer service first said that it did not support “cashback for good reviews”, and finally coordinated to help consumers get the 10 yuan.
Creative pictures produced by Xu Zijie, China Economic Net
Why is the “fake praise and real chaos” intensifying?
There are many reasons for the repeated rebates. From the perspective of merchants, one is that the competition among peers is fierce, and it is a relatively simple and effective way to properly “bribe” consumers to divert traffic; the other is that cashback money can be “wool from sheep”, which may not only cause no loss, but may also win More benefits.
From the perspective of the platform, data such as daily activity and transaction volume, as well as the resulting revenue from advertisements, commissions, and merchants’ entry, have become a driving force for its “open one eye and close one eye”. For consumers, the cash back money is “meat no matter how small a fly” is. If the quality of the product is not too bad, they will generally choose to cooperate with the praise. 【detailed】
“Cashback for good reviews” is to drink poison to quench thirst
The biggest drawback of “cash back for good reviews” is that it violates the principle of honest trading market, is unfair competition, false propaganda, and violates consumers’ right to know, right to fair trade and other important legal rights. 【detailed】
E-commerce platforms help consumers protect their rights with “cash back for good reviews”, which seems to protect the rights and interests of consumers, but in fact they drink poison to quench their thirst, and invisibly encourage and condone the behavior of “cash back for good reviews”. As a “gatekeeper”, e-commerce platforms should standardize the integrity of business operations and guide consumers to evaluate objectively. 【detailed】
Don’t just condone the “cash back for good reviews”
“Cash back for good reviews”, to put it bluntly, is “buying good reviews”. If a merchant only pays attention to marketing and praise, it will naturally be difficult to do their best to the quality of products; if a platform’s credit evaluation system is built on a false foundation, its attractiveness to consumers will also decrease day by day. 【detailed】
Regarding the “cash back for good reviews”, we cannot stop at complaining or condone it blindly. A piece of “praise cashback card” seems to be a small matter of a few yuan, but it may erode the foundation of integrity, the rule of law, and the interests of the majority. This cannot and should not become a trend. 【detailed】
(The above comprehensive Workers Daily, Economic Information Daily, People’s Daily Online)
V perspective:
@徐书: Don’t let the good reviews you buy mislead consumers.
@The woman who loves to eat and can do: I don’t read good reviews when I buy things, but bad reviews.
@Ni Da