Despite the fact that the global epidemic situation has not stabilized, the shortage of on-board chips, and the tight production capacity of power batteries, the Chinese auto market has still delivered a satisfactory report this year.
According to data released by the Ministry of Commerce, from January to July, my country’s retail terminal sales of new vehicles were 15.488 million, a year-on-year increase of 25.9% and a year-on-year increase of 4%. Among them, the sales of new energy vehicles hit a record high. The cumulative sales in the first 7 months reached 1.478 million, a year-on-year increase of two times. While surpassing the full-year sales of 2020, the market penetration rate also exceeded 10%.
With the approaching of the traditional peak season of the auto market, “Golden Nine and Silver Ten”, major auto companies are gearing up to launch a new round of offensive to further increase market share. In this context, the 2021 (24th) Chengdu Auto Show, which opens on August 29, will be the best opening for the auto market in the peak season.
Image source: Chengdu Auto Show official website
As one of the four major A-class auto shows in China and the main starting position for new products from domestic and overseas auto companies, the Chengdu International Auto Show has become the “weathervane” and “barometer” of the auto market in the central and western regions and even the national auto market in the second half of the year. It is understood that the theme of this year’s Chengdu Auto Show is “Tide, Chengdu, Joyful Driving”, with a total exhibition area of 200,000 square meters, involving more than 130 auto brands and 1,500 exhibited cars. On the first day of the exhibition, there will be nearly 60 auto brand conferences, bringing a total of nearly 80 new cars to debut, of which 28 are world premieres and 41 are national debuts.
Compared with last year, this year’s Chengdu International Auto Show has achieved an increase in “volume”: scale expansion, new car launches, cross-industry cooperation highlighted, and supporting activities more abundant. The organizer of the auto show stated that the upcoming Chengdu International Auto Show will not only boost the domestic auto market, but also ensure that exhibitors can successfully implement their strategic plans on this platform.
If the 2021 Shanghai International Auto Show is to outline the blueprint for the transformation of the auto industry to the era of mobile intelligent interconnection to the outside world, then this Chengdu Auto Show is a concentrated display of the corresponding strategies of various auto companies. In the face of industry changes, the layout of various auto companies will become a major highlight of this Chengdu Auto Show.
New energy vehicles strike strong
Looking at the major auto show sites in the past two years, the biggest change is that new energy vehicles gradually occupy the “C position” of the booths of various auto companies.
In fact, the recent sales growth rate of new energy vehicles is indeed higher than previously expected. In July, the China Association of Automobile Manufacturers raised its new energy vehicle sales forecast for 2021 from 1.8 million to 2.4 million. In this regard, Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, said that in the first half of this year, the new energy vehicle market has grown rapidly, and both supply and consumption are expected to grow. At the same time, the new energy vehicle infrastructure has been gradually improved, relevant preferential policies and the advantages of electric vehicles have been highlighted, and the sales of new energy vehicles in the new energy vehicle market have continuously set new records for the month under multiple factors.
Huajin Securities believes that, driven by policy support and supply, weGuoxin EnergyThe automobile industry chain is gradually mature, and diversified new energy vehicle products continue to meet market demand. New energy vehicles are expected to continue to maintain higher growth than expected. The annual production and sales are likely to exceed market expectations of about 2.5 million vehicles, or reach 2.7 million. More than cars.
Facing the rapidly expanding sales volume and increasing penetration rate of new cars, auto companies have made efforts to transform themselves, trying to break out of the siege in a blue ocean and seize market opportunities. At this Chengdu Auto Show, the proportion of new energy exhibitors continued to increase, and the capacity was further expanded on the basis of the one pavilion last year, reaching a record high. New energy vehicles can be seen in every exhibition hall on the scene, and Hall 10 is the “base camp” of the new energy vehicle brand at this year’s auto show.
Among them, the Volkswagen ID.3, which has been listed abroad and has achieved a good record in the European new energy vehicle market, has attracted much attention in the industry. It is reported that ID.3 is the public ID. The earliest mass-produced model of the series, this time the new car will be made domestically, and will continue the design of the overseas version. It is positioned as a pure electric compact hatchback with a range of 430 kilometers under NEDC comprehensive working conditions.
It is worth noting that BMW has brought a revised iX3 model in terms of new energy models. The new car is equipped with an 80kWh battery pack, and the maximum battery life can reach 460km under WLTP conditions.
also,BYDNew energy models such as Dolphin, Euler Ballet Cat, WEY Macchiato, Chery QQ Ice Cream, Mazda CX-30 EV, and Zhiji L7 will all be unveiled or listed at this Chengdu Auto Show.
“The auto show has always been a stage for auto companies to release new cars and show the development trend of the industry. The development of new energy vehicles has become a trend. After several years of layout, the company has begun to exert its strength, and its product lineup has gradually become stronger, and it has also spared no effort to promote it, which can be described as “menacing.” Automobile industryAnalystRen Wanfu said in an interview with a reporter from “Daily Economic News”.
Self-owned brands collectively rush higher
Since 2021, self-owned brands have withstood the test under the dual pressure of the global epidemic and the shortage of chips on the production of auto companies. According to data from the China Automobile Association, from January to July this year, my country’s self-owned brand passenger vehicles sold 4.92 million units, a year-on-year increase of 42.8%. It is worth noting that the market share of self-owned brands reached 42.6% in the first 7 months, an increase of 6.5 percentage points year-on-year. Compared with the decline of German, Japanese, American and Korean brands, they showed a trend of rising against the trend.
“Under the background of the shortage of cores in global auto companies, independent brands are more flexible in the supply chain and are less affected than joint venture brands. At the same time, a large proportion of the growth in the production and sales of new energy vehicles comes from independent brands. In addition, The pull of automobile exports has had a greater impact on independent brands. On the whole, the competitiveness of independent brands has increased significantly.” Xu Haidong said.
Not only has the market share rebounded strongly, but the selling price and positioning of self-owned brand cars have also increased. According to data from the Travel Federation, in the first half of 2021, the market share of high-end models with a starting price of more than 300,000 yuan exceeded 10%. Force forward.
At this year’s Chengdu Auto Show, major independent car companies also launched high-end models to raise the height of their product lineups. The first is that the tank brand, which is very popular in the market, debuted its second off-road model, the Tank 500, at this Chengdu Auto Show. It is reported that the Tank 500 will be the first to be equipped with the “3.0T+9AT” and 9HAT brand new powertrain developed by the Great Wall.There is a view that high-end power models will beGreat Wall MotorBring certainluxuryAttribute blessing will have a certain boosting effect on its brand upward strategy.
The high-end SUV models of the same “bulk” self-owned brand include Lynk & Co 09 and GAC Trumpchi GS8. Among them, Lynk & Co 09 will become the brand’s new flagship SUV, the new car and Volvo XC90 are also based on the SPA architecture. The second-generation Trumpchi GS8 has increased the body size in an all-round way, and for the first time is equipped with the “2.0TM+THS” JULANG power system independently developed by GAC. The hybrid version will use the 2.0TM+ Toyota fourth-generation THS hybrid system.
It is noteworthy that,Changan AutomobileThe UNI series of high-end cars has brought the new UNI-T and UNI-K PHEV. at the same time,Changan AutomobileIts new Changan CS75 PLUS, second-generation Changan CS55 PLUS and Auchan X7PLUS models will be displayed at the booth together. In addition, Geely Boyue X, Haval Monster, Roewe i5 GT, Jietu X80 PLUS and other brand “Chonggao” models will also be pre-sold or listed at this Chengdu Auto Show.
“At present, compared with foreign brands, Chinese automobiles have made great progress. From the perspective of vehicle engineering development, design, core components, vehicle manufacturing equipment, and industrial workers, China’s automobile industry, China’s Auto brands have caught up, and even surpassed foreign and joint venture auto brands in some areas. The quality of Chinese auto brands is not the same as before.” Regarding the recent strong performance of independent brands,BYDLi Yunfei, general manager of the brand and public relations division, said.
Joint venture brand “Striving for Wonders”
Compared with self-owned brands, the sales and market share of joint venture brands have declined to a certain extent under the influence of traditional off-season, chip shortages, and rising pressure on raw materials since the beginning of this year.
According to data from the Federation of Travel Services, the retail sales of mainstream joint venture brands in July were 670,000 vehicles, a year-on-year decrease of 19%, a month-on-month decrease of 7%, and a decrease of 15% compared to the same period in 2019. Among them, the retail share of Japanese brands accounted for 23%, a year-on-year decrease of 2.6 percentage points. Due to insufficient supply, German brands are still in the stage of adjustment and gaining momentum. The retail share of the US market was 9.1%, down 0.5% year-on-year, and the performance was relatively stable.
As the prelude to the auto market battle in the second half of the year, the joint venture auto companies at this Chengdu Auto Show are naturally not stingy, offering their latest products one after another in an effort to gain the upper hand in exposure. Among them, the “German luxury car top three” fierce battle is in full swing. Data show that in the first half of 2021, the cumulative sales of BMW, Mercedes-Benz and Audi in the Chinese market were approximately 467,000, 442,000 and 418,000 respectively, with BMW temporarily leading the pack. This may mean that the performance of BBA (BMW, Mercedes-Benz and Audi) at this year’s Chengdu Auto Show will increase the focus of this year’s sales championship battle.
Specifically, BMW unveiled a number of new cars including the BMW core brand, BMW i and BMW M sub-brands, and the MINI brand at this Chengdu Auto Show. Including the new BMW X3, X4 and 2 Series Coupe and other models; for Mercedes-Benz, the new Mercedes-Benz long-wheelbase C-Class, which debuted at this year’s Shanghai Auto Show, was officially launched during this year’s Chengdu Auto Show. ; Audi will launch the new Q2L and other models.
domesticluxuryIn the second camp of cars, Jaguar Land Rover brought the new Jaguar F-TYPE, Land Rover Defender Special Edition and Range Rover new models to the Chengdu Auto Show; South KorealuxuryGenesis brought its third model G70 in China; the Lincoln Adventurer PHEV, which was unveiled at the Shanghai Auto Show, was officially launched at the Chengdu Auto Show; the Lexus ES and the new Cadillac XT6, which were launched on the eve of the auto show, are also here. Meet the audience at the Chengdu Auto Show.
In addition, such as Maserati, Lamborghini, Aston Martin, Bentley,Rolls RoyceOther ultra-luxury brands also participated in the exhibition. Among them, Porsche will launch the Cross Turismo version of the new Macan and Taycan, and Maserati Levante will also meet the public at the exhibition site.
Among the mainstream joint venture brands, the MPV model Toyota SIENNA, which has previously appeared in the domestic market as a parallel import, debuted for the first time in the form of GAC Toyota Senna. At the same time, FAW Toyota Crown Lufang, which has the same origin as the mid-size SUV “overlord” Highlander, will also debut. It is worth noting that the two systems will be equipped with a 2.5L four-cylinder naturally aspirated engine + electric motor hybrid system.
Not only that, Beijing Hyundai and Dongfeng Yueda Kia’s new MPV models Kusitu and Jiahua, the mid-term facelift Jeep Commander, the new SAIC Volkswagen Tiguan L, the new Lingdu, Dongfeng Citroen Versailles C5 X and other models are also at the Chengdu Auto Show. China Central Group takes the stage.
However, after many new cars have been unveiled, how auto companies deal with the shortage of automotive chips and meet the subsequent production capacity of new cars will become one of the key factors affecting the direction of the auto market in the second half of the year.according toAutomobile industryAccording to a report released by the research institute AFS, as of August 15 this year, the shortage of chips has resulted in a cumulative reduction of 5.96 million vehicles in the global automotive market, and this number is still growing. It is expected that the global automotive market may reduce production by more than 7.1 million vehicles.
Can major auto companies take advantage of this Chengdu Auto Show to attack strongly and kick off the “Golden Nine and Silver Ten”? The industry will wait and see.
(Source: Daily Economic News)