MILANO – From Inès de la Fressange to Chiara Ferragni, Diego della Valle chooses the Blonde salad entrepreneur to enrich the diversity of her board of directors. As for the French brand Roger Vivier had initially chosen Fressange as his ambassador, now he is betting on the Italian entrepreneur. After all Tods’ and the influencer and stylist had already done several commercial operations together, some advertising companions, a capsule of rubber bags. But now the “sympathy” goes a little further, so much so that Della Valle even opens the board of Tod’s at Ferragni to deal with sustainability and lend a hand to the new generations.
Chiara Ferragni and the others: how influencers are changing fashion and beauty marketing
by Giulia Mattioli
“Believing it to be increasingly important to deal with social commitment, solidarity towards others and sustainability in respect of the environment and dialogue with the younger generations, the Tod’s group appoints Chiara Ferragni as a member of the Board of Directors”.
Chiara Ferragni, from the Easter egg to the costumes: everything she signs sells like hot cakes
Thus the group led by Diego Della Valle announces, in a note, the entry into the board of the well-known influencer. And the stock market reaction is enthusiastic, with Tod’s stock gaining 14% at the end of the day against a weak price list. “I am very pleased that Chiara Ferragni has joined the board of Tod’s”, comments the entrepreneur. “Chiara’s knowledge of the world of young people will certainly be precious. Furthermore, together, we will try to build solidarity and support projects for those who need it most, raising awareness and involving the new generations more and more in operations of this type”.
Baby Influencer
The daughter of Chiara Ferragni and Fedez, just born, is already testimonial for her mother’s new brand
Anna Lupini
“We are sure – comments the Tod’s group – that Chiara’s knowledge of the world of young people, combined with the experience of the board members, can build a thought group dedicated to projects focused on solidarity with others, with a strong focus on the world of young people. that, as never before, needs to be listened to “.
“I thank Diego Della Valle for the trust and respect he has towards me as a woman and manager”, says Chiara Ferragni: “Joining the Tod’s group means giving a voice to my generation with one of the excellences of Italy in the world“.
.