Chiara Ferragni joins the Tod’s board of directors. For the influencer entrepreneur who has built an empire on the world of social media and fashion, it is a first. Which definitively breaks that increasingly thin wall that divided the business sector from the influencers. “Believing it to be increasingly important to deal with social commitment, solidarity towards others and sustainability in respect of the environment and dialogue with the younger generations, the Tod’s group appoints Chiara Ferragni as a member of the Board of Directors”, reads a note from the company.
Moreover, already in 2017, the influencer had been involved by Tod’s in a communication campaign that had the aim of conquering the millennials who were not very attracted to the brand. At that time the #Chiaralovestods project was born: a sort of limited edition aimed at younger consumers.
“I am very pleased – says Diego Della Valle – that Chiara Ferragni has joined the board of Tod’s. His knowledge of the world of young people will certainly be invaluable. Furthermore, together, we will try to build solidarity and support projects for those in greatest need, raising awareness and involving the new generations more and more in operations of this type ”. The appointment was certainly appreciated by the markets where Tod’s stock is well bought.
“We are sure – comments the group from the Marches – that Chiara’s knowledge of the world of young people, combined with the experience of the board members, can build a thought group dedicated to projects focused on solidarity with others, with a strong focus on the world of young people which, as never before, needs to be listened to ”.
“I thank Diego Della Valle for the trust and respect he has towards me as a woman and manager” says Chiara Ferragni who then added: “Joining the Tod’s group means giving a voice to my generation with one of the excellences of Italy in the world” .