Home » China Advertising Association issued a document on the alleged plagiarism of Audi car brand advertisements

China Advertising Association issued a document on the alleged plagiarism of Audi car brand advertisements

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China Advertising Association issued a document on the alleged plagiarism of Audi car brand advertisements

Source: Caijing Network2022-05-24 00:06
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Caijing.com Auto News on May 23, the China Advertising Association issued a document on its official Weibo account, saying that the suspected plagiarism incident of a car brand advertisement has caused heated discussions in the society. The China Advertising Association does not respect creativity and does not pay attention to intellectual property protection. express condemnation and disapproval. At present, all major parties, including brands, advertising agencies and relevant spokespersons, have made statements and expressed their apologies. This attitude of realizing the mistake, expressing an apology and actively correcting it is worthy of recognition. However, if the parties involved in the issue have a stronger awareness of intellectual property protection, and if they study and master relevant laws and regulations more, they will be able to avoid this kind of damage to all parties to a greater extent.

Innovation is the first driving force for development, and the protection of intellectual property rights is the protection of innovation. Since the 18th National Congress of the Communist Party of China, the Party Central Committee has placed intellectual property protection in a more prominent position, deployed and promoted a series of reforms, issued a series of major policies, actions and plans, and implemented a strict intellectual property protection system. Over the years, my country’s intellectual property cause has continued to develop, becoming a veritable intellectual property power, and laying a solid foundation for the advancement of intellectual property power.

A good idea is the crystallization of wisdom and the result of hard work. The core value of advertising lies in creativity, creativity is the soul of advertising, and good advertising is inseparable from good creativity. Respecting creativity and every element in advertising works is the awareness and responsibility that advertisers should have, as well as the bottom line of laws and ethics. This incident reflects that although the advertising industry has paid more attention to whether the content is vulgar and vulgar and whether it deceives consumers, etc. in recent years, some advertising companies and advertisers have respected the labor of others in the protection of intellectual property rights. In terms of results, it is also necessary to take this incident as a wake-up call, increase attention, and make advertising real, legal, green and healthy. As one of the industries that use the most creativity, the advertising industry should abide by the bottom line of professional ethics.

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If anything reaches the point where it is suspected of violating the relevant laws, the situation is more serious. Practitioners in the advertising industry must learn lessons, have a relatively strong legal awareness in any link, pay attention to improving legal awareness, especially intellectual property protection related legal awareness, and actively study and strictly abide by the “Advertising Law” and “Copyright”. Laws and regulations such as the Law on the Protection of Consumer Rights and Interests, should be strictly self-disciplined, reviewed and checked before advertisements are released, so as to minimize various legal risks.

The advertising industry also needs to strengthen self-discipline, and integrate the idea of ​​respecting labor and creativity into every chain of the industry. At present, the market’s recognition of creativity is not very high, and the value of the market is not fully reflected in creativity. As a result, some people in the industry may not be so careful about creativity. On the one hand, advertising companies need to stick to the soul of creativity, calm down and do a good job of creativity; on the other hand, advertisers need to give due value recognition to good ideas, and encourage and support creative people to create more good ideas. Advertisements can’t save trouble, just use them as a doctrine, and copy them all at once.

As a national industry organization, the China Advertising Association has always advocated that the advertising industry should respect and protect intellectual property rights based on the purpose of service industry self-discipline, service industry development, and service industry rights protection. As an advertising industry association, we are also responsible for further advocating industry self-discipline. At the same time, we actively assist them to check some compliance demands of the industry, and help them to safeguard their rights when problems arise, so that the industry can develop healthily, so that our advertising industry can truly help the society. Come and be creative with positive energy! Contribute to the high-quality innovation and development of my country’s economic construction, cultural construction, and integrity construction!

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