Home » China’s economy: Can the “618” shopping festival set a new record for transactions to support the economic recovery? – BBC News in Chinese

China’s economy: Can the “618” shopping festival set a new record for transactions to support the economic recovery? – BBC News in Chinese

by admin
China’s economy: Can the “618” shopping festival set a new record for transactions to support the economic recovery? – BBC News in Chinese

image source,Getty Images

image caption,

On June 16, in Lianyungang City, Jiangsu Province, an anchor sells snack food through Kuaishou live broadcast.

In the early morning of June 19, Chinese e-commerce giant JD.com announced the cumulative order amount of this year’s “618” shopping festival – as of 23:59 on the evening of June 18, JD.com’s cumulative order amount in 2022 exceeded 379.3 billion.

The transaction value of 379.3 billion hit a new high, with a year-on-year increase of more than 10.3%; but last year’s increase reached 27.7%, compared with this year’s growth rate has slowed down significantly.

Like this year’s “618” shopping festival, last year’s “Double Eleven” has shown signs of sluggish growth, with sales increasing by 8.5%, the smallest increase in a year. This shows that the similar shopping event of China’s national carnival has bid farewell to the period of ultra-high growth.

This year’s “618” Shopping Festival has two backgrounds worth paying attention to: first, the lockdown measures brought about by the epidemic have greatly disrupted the logistics chain, and the huge amount of express delivery in a short period of time will increase the pressure on the logistics network; second, the Chinese economy It was hit hard by the closure of the city in the second quarter. Among them, consumption was the most damaged. It is necessary to use the “618” to boost the consumer market.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy