firstsecuritiesPosted on April 2ndResearch reportsay, giveCITIC Publishing(300788.SZ, latest price: 24.12 yuan) Buy rating, target price of 35.2 yuan.The reasons for the rating mainly include: 1) Industry environment: book retail has not yet recovered to pre-pandemic levels, the growth of online channels has stagnated, and short-video e-commerce has extremely low discounts to squeeze profit margins. During the “14th Five-Year Plan” period, book price legislation will be promoted; Industry fundamentals: Volkswagen Book Publishing maintained its leading position in the market, and book sales, output and inventory all resumed growth, but grossinterest rate3) Children’s book business: CITIC Children’s high growth against the trend, will establish “CITIC Children’s Culture Group” to form a children’s growth service system; 4) Digital transformation: Diversified content products have covered paper books , e-books, audiobooks, podcasts, short videos, and VR content, and will start Metaverse-related businesses; 5) Bookstore format: CITIC Bookstore will turn losses into profits, and will build a membership-based knowledge service system.Risk Warning: Any kind of sharingsecuritiesinvestment income or sharesecuritiesWritten or oral promises of investment losses are void.
AI comments:CITIC Publishing3 copies in the past monthbrokerageAccording to the research report, 3 companies were bought with an average target price of 35.2 yuan, which was 11.08 yuan higher than the latest price of 24.12 yuan, and the average target price increased by 45.94%.
(Article source: Daily Economic News)
Article source: Daily Economic News
Responsible editor: 91
Original title: CITIC Publishing received a buy rating from Capital Securities, and has recently received attention from 3 securities research reports, with an average target price increase of 45.94%
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