On July 22, the Coca-Cola Company released its second quarter 2021 financial report this week. The financial report shows thatCoca-Cola’s revenue was US$10.1 billion, an increase of 42% year-on-year, exceeding market expectations of US$9.3 billion.After the announcement of the financial report, Coca-Cola CFO John Murphy was interviewed. In the interview, John Murphy talked about Ronaldo’s removal of the Coke bottle during the European Cup (video).
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John Murphy saysRonaldo’s actions did not have a direct impact on the company’s sales. These cooperations must be viewed in the long-term, and their commitment to major events has not been affected.
Prior to the European Cup during the European Cup, star C Roin moved Coca-Cola at a press conference to arouse industry attention.
At that time, Ronaldo removed the two bottles of Coke on the table, then brought a bottle of water and said, “Drink water, no Coke.” Ronaldo’s move made Coca-Cola’s market value evaporate a full US$4 billion. In response, the Coca-Cola Company responded that “everyone has the right to choose their beverage preferences.”