In Italy Coca Cola remains the first in the soft drinks sector, generates 870 million euros (equal to 0.05% of GDP) of resources and employs over 22 thousand people between direct and related jobs. The American multinational asked the SDA Bocconi School of Management to calculate the socio-economic impact of its three companies in Italy: Coca Cola Italia, Coca-Cola Hbc Italia and Sibeg.
Last year, the Covid-19 pandemic had a strong economic impact on every link in the supply chain linked to the sector, with a reduction in Coca-Cola resources destined for companies by 122.4 million euros and those dedicated to the State 37.5 million, as well as a loss of 6,100 indirect, external and temporary workers. Despite this, Coca-Cola distributed 2.8 million euros of additional resources to families and remained alongside bars and restaurants in Italy by reinvesting over 2.5 million euros in the Horeca channel, through commercial, tax and communication policies. dedicated.
Investments in favor of local communities also in the emergency
Despite the difficulties linked to the emergency, Coca-Cola also confirms its commitment to creating an inclusive environment: compared to the average of companies active in Italy, it has a higher number of female managers (44% compared to 17%) and middle managers (36% vs 29%).
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