Home » Companies “testimonials” of the new Windtre Business campaign

Companies “testimonials” of the new Windtre Business campaign

by admin

If you want to communicate the validity of a product, tell a story, the experience of those who have tried it, its effectiveness. In the era of storytelling, advertising campaigns travel more and more in this direction and the Tlc sector is no exception. Proof of this is the new Windtre campaign that aims to promote the company’s business offer: three case histories of companies that have chosen Windtre’s “infrastructure” for their business. There are those who have realized the dream of selling their oranges, those who use the network to manage the logistics, up to the final product that arrives inside a bar and becomes a juice for a young couple’s breakfast.

A storytelling in the shape of a supply chain, in short, with companies acting as “testimonials” in the new spot produced by Alto Verbano for the Wunderman Thompson agency with Fred De Palma who, in the background, sings I will reach you. “At a time when ultrabroadband networks represent a key element for maintaining and, above all, for restarting”, explains Claudia Erba, Windtre Brand Communication Director, “our goal is to support the Italian entrepreneurial fabric through the top quality network, created to unite people and their businesses “. The campaign, designed to promote services such as FWA technology and integrated fiber-mobile solutions, “tells the human network builder role of the Windtre Business brand, with which we want to be present through a technology that creates value for businesses, but also a human, consultative and relational approach oriented towards a B4B model, Business for Business ».

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