In recent years, with the superimposed effects of the “new economy” models such as fan economy, traffic economy, grass planting economy, and home economy, the retail industry has not been an impact, but an enlightenment of wisdom. Just recently, Gome has created a new species that covers local life and online consumption around the core of the “Home·Life” strategy, which has opened the era of “discount economy”. People can’t help asking, what are the advantages of this more technologically-savvy discount consumer portal?
The curtain of the discount economy starts to save money and make money
In the National League Exam math question bank, there was a compulsory question about the discount of economic profits. After a clever solution, it was found that although the discount would cause a decline in profits, it could greatly increase the total sales, and ultimately the company could still earn excess profits. In fact, the “Zhen Shang Zhe APP” adheres to Gome’s business philosophy of small profits but quick turnover, but this “small profits” is not directly given by Gome, but Gome acts as a channel for issuing coupons, allowing consumers to receive corresponding coupons according to their own needs. , And then obtain a mode of discounted prices.
Gome’s “Zip Up Discount App” plays the role of a “discount negotiator” between consumers and merchants, and then collects these benefits in the form of electronic coupons. In addition to obtaining discount cards for a certain brand, users can also choose discount cards for a certain category, and these electronic coupons are displayed in a visual effect, no matter how much they receive, it will not be messy, and it supports resale and transfer. In other words, coupons that users don’t use for the time being can also be given to relatives and friends, embodying the essence of “sharing fun”.
It is worth mentioning that most of the similar discount platforms on the market are just “mediums”. They do not involve in terminal consumption and have no commodity supply chain. They only earn commissions after facilitating transactions. Gome is different. In addition to the “Discount App”, it also has a new entertainment retail species “True Happiness”, which can realize the promotion of coupons, which can be lower on the basis of true low prices. Of course, the “Fold Up Discount App” can also earn commissions like Gome’s “Beauty Store Owner”, and the gameplay is more diverse.
Complements the real low price to drive external traffic
On August 12th, the “Zhen Shang Zhan APP” and “True Happiness” staged a national discount carnival of “Sale of Ten Thousand Coupons”, covering different coupons such as large full discount coupons, discount coupons, 10 times super discount coupons, etc. Kind of, you can enjoy the real low price of all categories after receiving the special voucher for the “True Happiness” platform in the “Zip Up Discount App”, covering food, casual snacks, pet food, beauty, personal care and daily chemicals, household goods, drinks and beverages , Household appliances and other different categories.
What’s even more admirable is that Gome’s “Zhen Zhe Zhe App” has also mobilized external traffic such as JD.com, Pinduoduo, Taobao, Vipshop, Meituan Takeaway, etc., and embodies the business philosophy of “merchants without domains, coexistence and symbiosis”. The incisive and vivid. Last year, Gome reached a strategic partnership with JD.com and Pinduoduo, which not only realized the integration of the supply chain, but also signed a large joint purchase order of 30 billion with JD.com. Through this method of expanding the scale of procurement, reducing costs and increasing efficiency through synergy, both Gome and JD.com have become beneficiaries, and jointly promoted the normalization of low prices for high-value consumer products such as major appliances and 3C digital.
During the “14th Five-Year Plan” period, my country’s middle-income group is expected to grow by about 100 million people. For them, saving is earning. The emergence of Gome’s “fold-up app”, which complements the true low price, will surely become a new driving force for domestic consumption upgrades, allowing every citizen to “can consume, dare to consume, and willingly consume”.Return to Sohu to see more
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