Home » Consumption recovery contains “new” forces – China Daily

Consumption recovery contains “new” forces – China Daily

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Consumption recovery contains “new” forces – China Daily

Camping fever “cloud” fitness popular smart home appliances are now “small peak”

Consumption recovery contains “new” power

The sales of high-end home appliances above 10,000 yuan increased by 78% year-on-year, and the sales of smart home appliances increased by 64% year-on-year. Green energy-saving products are popular. “Cloud fitness” drives the continuous sales of peripheral products. Parent-child and camping products are popular… Dragon Boat Festival superimposed 618 promotional activities, the platform Data reflects new highlights in the consumer market. Analysts pointed out that these new demands continue to burst out, highlighting the “new” power of consumption recovery, which has also become a favorable factor for promoting consumption and promoting market recovery.

Popular products reflect new trends in consumption

In this year’s mid-year promotion season, high-end, smart, green and other home appliances have become hot spots for purchase.

The reporter of “Economic Information Daily” was informed that Suning.com’s 618 first round of centralized sales promotion saw a 43% increase in purchase orders for home appliances above 40,000 yuan in stores, a 78% year-on-year increase in sales of high-end home appliances above 10,000 yuan, and a 64% year-on-year increase in smart home appliance sales. Among them, the sales of new-level energy-efficient air conditioners, refrigerators, and freezers increased by 68%, 74%, and 159% year-on-year, respectively. Smart home appliance portfolio.

Data from JD.com also confirms this trend. JD.com’s 618 promotion started for 4 hours, and the turnover of all categories of home appliances exceeded that of the whole day in the same period last year. Among them, the sales volume of ice washing sets increased by more than 6 times year-on-year, the sales volume of fresh air conditioners increased by more than 8 times year-on-year, and the sales volume of green products such as water-saving toilets, LED energy-saving lamps, and solar lamps all increased by more than 100% year-on-year.

It is worth noting that new brands and new products in the field of home improvement appliances are constantly emerging, which are welcomed by consumers. Taking Suning.com as an example, in the first round of 618 promotions, the sales of smart home appliances such as Timke and Yunjing increased by 606% and 425% year-on-year respectively, the sales of cooking robots increased by 57% year-on-year, and the sales of smart lift tables increased by 5 times year-on-year. On JD.com, cutting-edge brands are also popular.

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In addition, the recent popularity of “cloud fitness” at home has driven the popularity of fitness equipment sales. Data from the Pinduoduo platform shows that since April, the sales of fitness products such as dance blankets and dance floor mats have increased by 176% year-on-year. Jump rope, badminton and other fitness equipment suitable for home and community environments are also popular.

Hot spots in the tourism market are frequent

According to the data center of the Ministry of Culture and Tourism, during the Dragon Boat Festival holiday in 2022, there will be 79.610 million domestic tourism trips in the country, which will recover to 86.8% of the same period in 2019 on a comparable basis; the domestic tourism revenue will be 25.82 billion yuan, which will recover to 65.6% in the same period in 2019. %. With the continuous favorable policies, the business confidence of tourism enterprises and the enthusiasm of tourists to travel have been quickly restored. Among them, local tours, surrounding tours and self-driving tours are the dominant ones, and parent-child and camping products are favored by the market.

Data released by a number of travel platforms show that the Dragon Boat Festival holiday travel market has gradually stabilized and rebounded. Ctrip data shows that with the adjustment of domestic cross-provincial tourism policies, the cross-provincial tourism market continues to pick up. During the Dragon Boat Festival holiday, domestic inter-provincial group tours accounted for nearly 80% of the group tour business, an increase of nearly 10% over the “May 1st”, reaching the peak in the past three months. In addition, the recovery of Shanghai’s tourism industry has accelerated. On the first day of the holiday, more than 40 local scenic spots that have resumed work have sold more than 40,000 tickets in total.

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The data of Lvmama shows that the mainstream travel mode of “small radius and in-depth travel” has stimulated new forms of tourism, and high-quality country houses, characteristic towns, resort hotels in the suburbs of cities, and RV camping have stimulated consumption vitality.

Fliggy data shows that orders for hotels, country houses, and car rentals have doubled compared to the same period of May 1st. This year’s popular camping continued to “circle fans” young people and parent-child families during the Dragon Boat Festival, and the number of orders on the platform increased by more than 2.5 times compared with the “May Day”. In addition, the number of car rental tour orders increased by more than 1.6 times, and the RV tour increased by more than 2.7 times.

Sports tourism has also become a new bright spot. With the opening of “high temperature standby mode” in many places across the country, sports such as water play, surfing, dragon boating, mountain climbing and grass skiing have become popular. The orders for water sports such as Fliggy playing in the water and surfing increased by more than 90% compared with the same period of “May Day”, and the orders for outdoor tours such as mountain climbing, grass skiing and cross-country increased by more than 1.5 times.

“New” forces drive the market to accelerate recovery

The analysis believes that the Dragon Boat Festival superimposes the 618 promotion, and the new highlights of the consumer market are further highlighted, demonstrating the “new” power contained in the recovery of consumption.

The reporter noticed that these new trends have also become an important force in promoting consumption. A few days ago, the four departments jointly launched a new round of new energy vehicles to the countryside. The relevant departments will also organize activities such as green smart home appliances, trade-in, green building materials, etc., to speed up the cultivation of information consumption demonstration cities and demonstration projects, and increase the number of The online and offline integration of consumption support will promote the orderly recovery of the cultural and tourism industry.

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According to Chen Lifen, a researcher at the Institute of Market Economy of the Development Research Center of the State Council, under the epidemic, new consumption trends have become an important growth point for domestic demand. For example, she said that since the outbreak of the epidemic, some offline consumption scenarios have shifted to online, and people have paid more attention to health, and “cloud fitness” with non-contact and online attributes has developed rapidly; the epidemic has gradually reshaped the concept of consumption. Now, not traveling far” has become the habitual thinking of most people at present, the suburban camping economy is sought after, and the sales of related supplies have increased significantly.

“New consumption power is gradually emerging. We must vigorously develop and cultivate new consumption demand, increase consumption expectations, enhance consumer confidence, release consumption potential, and drive the rapid recovery of the consumer market.” Chen Lifen told the “Economic Information Daily” reporter.

Guan Lixin, deputy director of the Circulation and Consumption Research Institute of the Research Institute of the Ministry of Commerce, also said in an interview with a reporter from the Economic Information Daily that these consumption hotspots are not only important exports for the release of consumer demand, but also the general trend of personalized and diversified development of the consumer market .

Guan Lixin also pointed out that to grasp the opportunity to release consumer demand after the epidemic and cultivate these consumption hotspots, it is not only necessary to encourage enterprises to use the Internet of Things, big data, cloud computing, artificial intelligence and other technologies to promote the upgrading of various products and services and create more effective supply. ; It is also necessary to optimize consumption infrastructure, improve diversified consumption scenarios, create a safe consumption environment, and better release the potential of the consumer market. (Reporter Wang Wenbo Ban Juanjuan Guo Qian)

[Editor in charge: Cao Jing]

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