Home » Covid, the Italian Vineyard has lost 25% on the domestic market: “Now we start again from the fairs”

Covid, the Italian Vineyard has lost 25% on the domestic market: “Now we start again from the fairs”

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«The domestic market in 2020 lost a quarter of its value, while the global orders of the international horeca in the same period suffered a contraction of more than 50%. The world wine market will be able to return to pre-Covid levels not before the end of 2022, after having suffered damage of over 100 billion dollars due to the contraction of the on-trade channel ». The president of the Italian Wines Union (UIV), Ernesto Abbona, thus illustrates the report of the Observatory which highlights how “the decrease recorded in Italian turnover is the first since 2009, the year of the global financial crisis, mainly due to strong contractions on the domestic market ‘. Here the 2020 trend in value has marked a -24%, with an unsold volume compared to the previous year of 3 million hectoliters. The year of Covid, according to Uiv, if on the one hand it highlighted a very strong disparity in the performance of the various companies, on the other it marked historical changes within its sales channels: for the first time in fact the volumes of purchases in large-scale distribution, they surpassed those of horeca, traditionally the channel with the highest added value. In general, in Italy the decrease in value of orders for restaurants (-38%), wine shops (-23%) and direct sales (-19%) was only partially offset by large-scale distribution (+ 12%), for a balance negative to sales of over 3 billion euros.

With these numbers it is clear that Vigneto Italia is carefully looking at the Vinitaly road map presented in recent days and which sees the point of arrival in the special edition in presence and reserved only for buyers. «The goal is to put Vinitaly back at the center of wine and agriculture policy – said the Minister of Agricultural Policies Stefano Patuanelli -. It is a fundamental event, we hope that the exit from the pandemic can also take place before October. The Italian agri-food and wine sectors need events in the presence, promotion, and to resume the initiatives that the pandemic has interrupted ». To give the weight of the sector in the Italian GDP was the president of Veronafiere, Maurizio Danese: “Italian wine – he recalled – expresses a production value of about 12 billion and an export that in 2020 stopped at 6.3 billion euro, down by 2.3%. In this scenario, returning to planning and organizing events in presence is even more fundamental. This is confirmed by the national and foreign operators of Vinitaly in a survey carried out between December and January: over 30% of the sample highlighted that participating in fairs will be even more important than in the past. “According to Sandro Boscaini, president of Federvini,” a system intervention is needed, for which we draw the attention of the Government for the use of NextGenerationEu funds to support of companies, for regulatory simplification and support for the Ho.Re.Ca. sector, a fundamental pillar of the Italian lifestyle, recognized and appreciated all over the world ».

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After all, as Wolfgang Raifer General Manager Cantina di Soave explained, «the return to normality will not be quick, we must consider that Covid has economically damaged many families and that wine is not a basic necessity. As for the immediate future, we will continue to focus above all on the large-scale distribution channel and on e-commerce, which have given us satisfaction in 2020 (+ 6% sales in the modern and discont), waiting for the channel to restart. traditional”.

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