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Cryptocurrencies, from unknown to mass phenomenon

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They are real currencies, with non-negligible market risks and variables. Even though it is an extremely volatile and speculative asset, Bitcoin is increasingly seen as a safe haven asset. The trend of the cryptocurrency appears to be increasingly correlated with the price fluctuations of the safe haven asset par excellence, namely gold.

For those wishing to invest in this and other cryptocurrencies in total safety – the value of a single Bitcoin is around 47 thousand euros – it is however advisable to rely on the numerous FinTech companies operating in this field. Among these is Young, a 10 million start-up born inside the incubator of the Polytechnic of Turin I3P. The motto is “Crypto Made Easy” because it wants to make the exchange and payment in cryptocurrencies easy and accessible thanks to very low commissions compared to other competitors.

“Considering Bitcoin as a safe haven asset, given that we are talking about characteristics and monetary attributes very similar to those of gold, being a scarce and limited number of pieces, is a very popular narrative today” explains Young’s CEO. , Andrea Ferrero. «In reality – he adds – Bitcoin is a monetary asset with much more intelligent and smart attributes than that of the current currencies we use every day. In the short term it can be defined as a real safe haven while in the long term it is preferable to consider it exclusively as a monetary asset “.

However, buying a Bitcoin in the last period has become much easier, even for the average user. This is thanks to companies like Young who have tried to build simple and immediate products in terms of usability and user experience. «We are thinking of giving the possibility to buy” cards “from 50 to 150 euros from the tobacconist’s near the house. The idea is to open the world of cryptocurrencies to the mass public “continues Ferrero, who underlines that this is a market that is in any case discounting the numerous information that frequently portrays it as unreliable and unclear.

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«The general public has not yet fully understood that Bitcoin is a tool that wants to do good and does not want to cheat anyone. On the contrary, we must trust this technological protocol. Our company, precisely to ensure maximum transparency to customers, makes the regulation of the customer’s “onboarding” processes one of its strengths. Through the technologies we have in the company we can see how clean that Bitcoin is, that is, we are able to assess whether it has been used for money laundering or terrorism “.

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