A shower of fresh millions in the coffers of cash-hungry clubs, with liabilities that the pandemic has expanded. Cryptocurrencies, and the companies that manage them, also landed in force on the shores of Serie A. And they immediately focused on the top clubs: Socios.com became the main sponsor on the jerseys of the reigning champions ofInter – ousting Pirelli after a marriage that lasted over a quarter of a century – and partner of Juventus while not appearing on the uniform, Digitalbits is the main sponsor of Roma and also appears on the sleeves of Inter, BitMex is instead the sleeve sponsor of the Milan while the trademark of Crypto.com
.